Associate/Senior Associate- UA

Posted 26 Days Ago
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Bengaluru, Bengaluru Urban, Karnataka, IND
In-Office
Senior level
Gaming • Software
The Role
Plan, execute, monitor, and optimize user acquisition campaigns for mobile games across Google, Facebook, TikTok, and other advertising networks. Manage budgets, forecast spend, improve ROI, analyze performance, and produce management reports. Collaborate with creative, product, and analytics teams on ad creatives, landing pages, user journeys, tracking integrations, and reporting APIs. The role also supports ASO, influencer marketing, and ongoing evaluation of acquisition technologies and trends.
Summary Generated by Built In

Role Overview

You will play a key role in planning and executing campaigns to attract new users to our existing and upcoming game titles. You will be responsible for driving user acquisition, optimising campaign performance, and ensuring efficient utilisation of marketing budgets across multiple performance channels.

Key Responsibilities

  • Develop and execute user acquisition campaigns across performance UA channels such as Google Ads, Facebook Ads Manager, TikTok, and other ad networks to achieve KPIs and growth targets.

  • Track, analyse, and optimise ad campaigns to maximise revenue across the company’s diverse portfolio of games.

  • Collaborate with cross-functional teams, primarily Creative, Product, and Analytics, to develop effective ad creatives, optimise landing pages, and enhance the overall user journey.

  • Support technical troubleshooting, including MMP integrations and Reporting APIs, to ensure accurate reporting using in-house tracking technologies and tools.

  • Stay up to date with the latest industry trends, tools, and technologies to keep user acquisition campaigns competitive and innovative.

  • Manage campaign budgets and forecast spending, with a strong focus on cost-effective user acquisition and ROI.

Must-Have Qualifications

  • 2-4 years of hands-on experience in setting up, managing, and monitoring campaigns across Google Ads, Facebook Ads, and other ad networks.

  • Experience in a marketing agency is a must.

  • Strong data-driven decision-making and analytical skills.

  • Ability to independently create management reports and performance comparisons using tools such as ad network consoles, MS Excel, MS Word, and MS PowerPoint.

  • Excellent command of English, both written and verbal. Knowledge of additional languages would be an advantage.

  • Prior experience working closely with creative/design teams is a plus.

  • Excellent problem-solving skills with strong attention to detail.

  • Proactive, self-motivated, and able to work independently with a positive attitude.

Good-to-Have Qualifications

  • Experience with App Store Optimisation (ASO) for Google Play Store and Apple App Store.

  • Awareness of social media platforms and tools for organic and paid user acquisition, such as YouTube, Twitch, Facebook, X (Twitter), TikTok, and Instagram.

  • Experience working with additional advertising networks and platforms such as Unity Ads, Mobile OEM Ad Platforms, Airtel Ads, etc.

  • Experience in influencer marketing for digital products.

  • Experience with SQL or other database tools.

Skills Required

  • 2-4 years of hands-on experience setting up, managing, and monitoring campaigns across Google Ads, Facebook Ads, and other ad networks
  • Experience working in a marketing agency
  • Strong data-driven decision-making and analytical skills
  • Ability to create management reports and performance comparisons using ad network consoles, MS Excel, MS Word, and MS PowerPoint
  • Excellent written and verbal English communication skills
  • Excellent problem-solving skills and strong attention to detail
  • Proactive, self-motivated, independent work style, and positive attitude
  • Experience working closely with creative or design teams
  • Experience with App Store Optimisation for Google Play Store and Apple App Store
  • Awareness of social media platforms and tools for organic and paid user acquisition
  • Experience with additional advertising networks such as Unity Ads, Mobile OEM Ad Platforms, or Airtel Ads
  • Experience in influencer marketing for digital products
  • Experience with SQL or other database tools
  • Knowledge of additional languages

Stillfront Group Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Stillfront Group and has not been reviewed or approved by Stillfront Group.

  • Leave & Time Off Breadth — Paid time off is described as generous in certain European hubs, with some Germany-based roles listing 30 days of vacation. Jurisdictions like Sweden and Germany also provide substantial statutory vacation and parental leave through local policies.
  • Wellbeing & Lifestyle Benefits — Work arrangements often include remote or hybrid options, flexible hours, and in some cases “work from anywhere,” depending on studio and role. Local teams also highlight social events and a human-first culture that supports autonomy and collaboration.
  • Equity Value & Accessibility — Selected senior or key employees have been eligible for long-term restricted-stock-unit programs, indicating potential ownership upside in some roles. Executive compensation also includes long-term equity incentives, though this is not universal across studios.

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The Company
HQ: Stockholm
1,168 Employees
Year Founded: 2010

What We Do

Stillfront Group is a global gaming company that develops a broad portfolio of digital games for diverse audiences worldwide. Its games span established franchises and smaller titles across multiple genres, are produced by teams and studios around the world, and attract millions of players. The company is headquartered in Stockholm, Sweden, and its shares are listed on Nasdaq Stockholm.

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