ABOUT THE COMPANY
Welcome to PFU America, Inc. (PAI) an established leader in the Document Imaging industry, delivering innovative scanning solutions and services that enable our customers to solve critical business productivity and streamline operations.
We are also the proud creators of Happy Hacking Keyboard (HHKB), which strives to be the best performing, highest quality and most satisfying line of keyboards on the planet. Born from the vision of a perfect computer keyboard, HHKB has become the go-to digital companion for programmers, gamers, and high-performance keyboard enthusiasts over the past 25 years.
While our headquarters is based in the heart of Silicon Valley in Santa Clara, CA, our teams do great work from just about anywhere. We offer excellent benefits and an inclusive culture that rewards hard work and teamwork, encourages intellectual growth and celebrates diversity.
Learn more about PAI here: https://www.pfu-us.ricoh.com/about-us
TEAM MISSION
Lead product & service strategy for the US and Canada by translating market insight into product roadmap priorities, differentiated value propositions, and executable growth initiatives—working cross functionally to drive business performance, lifecycle excellence, and durable growth through market leadership.
ROLE SUMMARY
The Associate Product Manager supports Product Management through research, analysis, pricing administration, and coordination across product categories. The role develops practical insights from industry, market, vertical, horizontal, competitive, and sales-trend data to support product, pricing, and business decisions.
The position also provides secondary support for product planning, launches, lifecycle activities, reporting, and sales enablement. Success requires strong analytical skills, attention to detail, clear communication, and the ability to manage multiple priorities in a cross-functional environment.
KEY RESPONSIBILITIES
• Conduct industry, market, vertical, horizontal, customer, and competitive research to identify trends, opportunities, risks, and implications for the business.
• Analyze sales, pricing, market share, channel, and product-performance data; summarize findings in concise reports, dashboards, and presentations.
• Maintain competitive intelligence, including product comparisons, positioning, pricing, promotions, and market activity.
• Support price management processes, including price-file maintenance, competitive benchmarking, pricing analyses, documentation, approvals, and cross-functional coordination.
• Monitor pricing and sales trends and flag notable changes, inconsistencies, or opportunities for Product Management review.
• Support business planning, forecasting, portfolio reviews, and product lifecycle decisions with accurate data and analysis.
• Provide secondary support for product launches, product documentation, sales enablement materials, internal communications, and stakeholder requests.
• Maintain research sources, trackers, templates, and recurring reports to improve consistency, accessibility, and efficiency.
• Collaborate with Sales, Marketing, Finance, Operations, regional teams, and global stakeholders as needed.
• Support additional Product Management projects and priorities as assigned.
SUCCESS CRITERIA
• Research and analysis are accurate, timely, concise, and actionable.
• Pricing information, documentation, and workflows are maintained accurately and consistently.
• Market, competitive, and sales insights improve the quality and speed of product and business decisions.
• Product Management initiatives receive reliable and responsive analytical and coordination support.
• Cross-functional stakeholders view the Associate Product Manager as a dependable and collaborative partner.
What We Do
For more than 50 years, the PFU group of companies (“PFU”) has been developing technologies to accelerate digital transformation for organizations around the world—including our state-of-the-art fi Series and ScanSnap document scanners. PFU Limited was founded in 1960, and our joint-venture roots weave back to 1973 when we joined PANAFACOM, a consortium of companies including Fujitsu and Panasonic that developed the first minicomputers. Years later, in 1987, USAC Denshi and PANAFACOM merged to establish PFU Limited (PANAFACOM, USAC). In 1983, PFU Limited launched its first document scanner. PFU has been committed to manufacturing and supporting digital transformation-focused products for our customers and partners for decades. From introducing the first flatbed scanner to building the best-selling fi-7160, our innovative spirit and solution-forward technologies have helped us achieve and maintain our top spot as a leader in document scanners. In 2022, we joined the Ricoh Group of companies and changed our name from Fujitsu Document Scanners to Ricoh Document Scanners. Besides the change in branding, our customers and partners can expect the same level of excellence, quality, and reliability. The R&D, manufacturing, sales, marketing, and services that our customers and partners know and trust will stay exactly the same. We are dedicated to bringing best-in-class consumer and enterprise document scanners to organizations everywhere, helping them move forward in a more connected, sustainable world.
