Job Description
Our Company has been dedicated to advancing science for the treatment and prevention of HIV for more than 35 years. We have an exciting opportunity for a passionate and seasoned marketer to join our team in the fight against HIV/AIDS. We are looking for a strategist to oversee HCP strategy across a franchise. The HCP Strategy guide will oversee foundational strategy and planning for multiple anticipated products in the pipeline, including positioning, targeting and promotional execution (including but not limited to, segmentation, market research, and creative campaign development).
The HCP Strategy lead will work closely with the HIV US Commercial director as part of the overall brand marketing team and will report directly to the Marketing Chapter Lead, who oversees the strategic marketers across product teams. The HCP Strategy lead will oversee the creative agency of record and also partner with multiple stakeholders to drive and align on decisions, including field sales, marketing operations, Legal, Regulatory, Medical, etc.
Our U.S. marketing team has adopted an Agile operating model to be more adaptive and approachable to rapidly evolving customer needs and keep pace with the digital evolution in the marketplace. This Agile model enables marketers to enhance their knowledge, building skills and capabilities that flex across various commercial functions based on business needs and priorities. The successful candidate embraces a growth mindset, a willingness to tackle opportunities, and a passion for learning, development, and a greater team achievement.
The specific assignments of the role will include, but are not limited to:

• Collaborating with the marketing team to define and convey the role of HCP within the overall ecosystem
• Directing the physician strategy development and execution for anticipated launches, identifying both product and franchise opportunities
• Partnering with sales management and customer facing teams to ensure executional alignment against strategic imperatives
• Partnering with Product Owner to drive brand strategy by providing input on HCP strategy and decisions that affect HCP segment
• Steering the process of segmentation, targeting, and developing key performance indicators (KPIs)
• Ensuring an integrated approach by partnering with the team and allocated stakeholders across business priorities
• Collaborating with market research, spirited intelligence, and analytics team to generate key insights that inform business decisions
• Working with the internal Digital Engagement Team to develop assets, devise digital strategies, and create engagement plans.

This is a hybrid role based in Upper Gwynedd, PA, with an expectation of working on-site three days per week.
Position Qualifications:

• Required BA/BS
• Preferred: MBA

Knowledge and skills:

• A minimum of 5 years healthcare industry knowledge, including at least 3 years in strategic marketing and brand management
• Demonstrated strategic thinking, problem solving, analytical critical thinking and planning skills
• Strong written/verbal communication skills as demonstrated through knowledge in strategy & marketing business case communication, sales interface, direct customer engagement and/or sales presentations
• comprehension of omnichannel marketing, digital and non-digital channels, and agencies
• A growth mindset, strong partnership and business agility
• Demonstrates high degree of integrity and ethics
• Strong influencing without direct authority skills, navigating complex or matrix organizations and working successfully with cross-functional teams

Preferred knowledge and skills:

• Product launch or launch planning
• comprehension of HIV ecosystem and landscape
• Demonstrated ability to leverage data analytics and/or customer and market insights to make business decisions
• Strong project management skills as demonstrated by prioritizing activities, using resources optimally, establishing appropriate deadlines and ensuring on-time delivery
• Demonstrated ability to create solutions that drive value for our customers, incorporating innovative approaches where relevant

NOTICE FOR INTERNAL APPLICANTS
In accordance with Managers' Policy - Job Posting and Employee Placement, all employees subject to this policy are required to have a minimum of twelve (12) months of service in current position prior to applying for open positions.
If you have been offered a separation benefits package, but have not yet reached your separation date and are offered a position within the salary and geographical parameters as set forth in the Summary Plan Description (SPD) of your separation package, then you are no longer eligible for your separation benefits package. To discuss in more detail, please contact your HRBP or Talent Acquisition Advisor.
Employees working in roles that the Company determines require routine collaboration with external stakeholders, such as customer-facing commercial, or research-based roles, will be expected to comply not only with Company policy but also with policies established by such external stakeholders (for example, a requirement to be vaccinated against COVID-19 in order to access a facility or meet with stakeholders). Please understand that, as permitted by applicable law, if you have not been vaccinated against COVID-19 and an essential function of your job is to call on external stakeholders who require vaccination to enter their premises or engage in face-to-face meetings, then your employment may pose an undue burden to business operations, in which case you may not be offered employment, or your employment could be terminated. Please also note that, where permitted by applicable law, the Company reserves the right to require COVID-19 vaccinations for positions, such as in Global Employee Health, where the Company determines in its discretion that the nature of the role presents an increased risk of disease transmission.
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U.S. Hybrid Work Model
Effective September 5, 2023, employees in office-based positions in the U.S. will be working a Hybrid work consisting of three total days on-site per week, generally Tuesday, Wednesday and either Monday or Thursday, although the specific days may vary by site or organization, with Friday designated as a remote-working day, unless business critical tasks require an on-site presence. This Hybrid work model does not apply to, and daily in-person attendance is required for, field-based positions; facility-based, manufacturing-based, or research-based positions where the work to be performed is located at a Company site; positions covered by a collective-bargaining agreement (unless the agreement provides for hybrid work); or any other position for which the Company has determined the job requirements cannot be reasonably met working remotely. Please note, this Hybrid work model guidance also does not apply to roles that have been designated as "remote".
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Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.
Employee Status:
Regular
Relocation:
Domestic
VISA Sponsorship:
No
Travel Requirements:
10%
Flexible Work Arrangements:
Hybrid
Shift:
Not Indicated
Valid Driving License:
No
Hazardous Material(s):
N/A
Requisition ID:R285873