The Role
Owns media department operations by developing SOPs, architecting Excel-based workflows, standardizing tools and templates, managing partner logistics, implementing systems, overseeing legal and data governance workstreams, and supporting resource allocation. The role connects media planning, activation, tagging, data ingestion, QA, financial management, and reporting while driving cross-functional adoption and operational efficiency across the agency.
Summary Generated by Built In
Reset your expectations of what a healthcare agency can be. Fingerpaint was founded on a simple, powerful idea: Put people first. By replacing egos with a "Never Paint by Number" philosophy, we empower our teams to create truly original work while delivering integrated marketing and life sciences solutions for patients and providers alike. Fiercely independent, we blend empathy, creativity, and data to solve the industry’s most complex challenges, empowering bold thinkers to craft with the courage and purpose needed to break the mold.
Associate Director, Media Operations
We are looking for an operations expert to serve as the backbone of our Media Strategy department. In this role, you will be responsible for assessing, defining, and architecting workflows that make our department function with efficiency and excellence.
You will partner with the SVP of Media Strategy to operationalize our capabilities, linking systems together to create optimized, automated workflows. We need someone who sees the big picture but obsesses over the details —an architect of efficiency. You will not simply manage tasks you will own the SOPs for the entire media lifecycle, from planning and activation tagging to data ingestion and QA.
Key Responsibilities
- SOP Development and Management: Assess, define, and implement robust SOPs for all elements of the media lifecycle, including media planning, tagging and trafficking, and campaign performance and financial management. Own the revision and enhancement of existing SOPs.
- Architect Operational Systems: Design and maintain complex tracking systems, specifically leveraging advanced Excel functions (cross-sheet referencing, automated templates, and data validation) to link various department workflows.
- Standardize Tools and Templates: Establish and maintain a centralized repository for department materials, including contracts, benchmarks, platform credentials, and research; and drive consistency by maintaining department templates for workbooks and presentations
- Partner Management Manage partner logistics, including tracking NDA expirations, organizing capability decks, and scheduling capabilities reviews and follow-ups
- System Implementation: Lead the rollout of new tools, templates, and systems across the agency to ensure team adoption and data integrity.
- Legal & Partner Operations: Lead operational work-streams relating to legal and data governance, including managing compliance requirements for our media partners and acting as the liaison with internal counsel regarding media contracts and privacy standards.
- Resource Allocation: Partner with media and operations leadership to provide insight on staffing related to forecasted work and financials, helping to assess needs and drive consistency.
Qualifications
- 6+ years in operations or project management within a media agency setting.
- Experience with using AI tools to help create and streamline workflows
- Advanced proficiency in tools such as Excel, Workamajig, AirTable, Mediaocean, Sharepoint (or similar) to link disparate data sources, create dynamic templates, and manage complex trackers.
- An innate ability to identify operational gaps and the drive to fix them independently. You don't wait for permission to organize the chaos; you see where processes are broken (e.g., file structures or workflows) and you build the solution.
- Understanding of media planning/buying financials, budget management, and operational reporting; experience within the pharmaceutical industry is preferred
- Proven ability to problem solve, gain alignment with cross-functional teams, and liaise with broader leadership to ensure vision and expectations are met.
Skills Required
- 6+ years of experience in operations or project management within a media agency setting
- Experience using AI tools to create and streamline workflows
- Advanced proficiency with Excel, Workamajig, Airtable, Mediaocean, SharePoint, or similar tools
- Ability to identify operational gaps and independently develop process solutions
- Understanding of media planning and buying financials, budget management, and operational reporting
- Proven ability to problem solve, gain cross-functional alignment, and liaise with leadership
- Experience within the pharmaceutical industry
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The Company
What We Do
Fingerpaint is a marketing and advertising company that offers marketing, web design, and advertising services. Reset your expectations of a health and wellness firm. Independent by design and built on a foundation of empathy, Fingerpaint is biopharma's commercialization partner for analytics-enabled integrated solutions. At its core is an award-winning global team of more than 580 people who are committed to creating and executing meaningful brand experiences for healthcare providers, care partners, and patients. Fingerpaint was founded in 2008 on a radically simple ideal: Put people first. Thirteen years later, it continues to pay off. Our people-first philosophy attracts top talent and gives them a space to thrive. Our strict no-titles, no-offices, no-egos structure creates an environment in which collaboration and creativity happen naturally. This level playing field lets us learn more from one another, integrate our services and teams better, and, ultimately, create work that solves our clients’ most complex marketing challenges. Learn how we never paint by number at fingerpaint.com.
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