Associate Director of Influencer Marketing

Posted Yesterday
Be an Early Applicant
Los Angeles, CA, USA
In-Office
140K-155K Annually
Senior level
Consumer Web • eCommerce • Food • Retail
Our Place makes products for home cooks inspired by our favorite traditions, and everyone's invited.
The Role
Lead and scale influencer partnerships across tiers, own strategy, execution, and measurement. Source and negotiate talent, define KPIs, link creator activity to traffic, conversion, and revenue, partner with paid social, and build scalable processes and tech stack for outreach, briefing, and reporting.
Summary Generated by Built In

Welcome to Our Place. We believe that sharing a home-cooked meal is the very best way to connect. That’s why we create products that simplify home-cooking; it’s why we celebrate traditions with families given, chosen, and found; and it’s why we share those stories with you, directly from the people and places where they originate.

We're looking for an Associate Director of Influencer Marketing to lead and scale our creator partnerships across channels. You'll own strategy, execution, and measurement — building a program that drives real brand love and measurable revenue. This role sits at the intersection of culture, content, and commerce, and reports directly to the VP of Brand Marketing.

In this role, you’ll lead the vision for Influencer marketing at Our Place.   If you’re a fierce negotiator, a strategic thinker who loves being creative and thoughtfully organized without being overprocessed— we’d love to hear from you!

We believe some of the best ideas happen when we’re together! Right now, teams come into our beautiful new West LA headquarters on Tuesdays and Thursdays to collaborate and connect. In the future, we may ask teams to come in more often — because some things are just better in person. We’re looking for someone who’s excited about being part of an in-person, collaborative culture and is comfortable with the flexibility that comes with a growing, hybrid workplace

What you’d do at Our Place

  • Steward influencer strategy from tier mix (nano through macro) and category focus to seasonal programming and always-on activations.

  • Source, negotiate, and manage partnerships including identifying talent, leading contract negotiations, and cultivating long-term creator relationships that extend beyond transactional campaigns.

  • Drive performance and accountability:  define KPIs, own reporting, and optimize in real time. Connect influencer activity to downstream outcomes including traffic, conversion, and revenue.

  • Partner with the paid social team to whitelist high-performing creator content and maximize reach through boosting and dark posting.

  • Architect Influencer tech stack (e.g. ShopMy) and establish scalable processes for outreach, briefing, and review.

  • Collaborate with Creative Strategist and Channel Managers to execute a best in class persona marketing program 

Who you are

  • 6+ years in influencer marketing, ideally with 2+ years in-house at a DTC or consumer brand

  • Proven track record of tying creator programs to measurable business outcomes

  • Comfortable leading contract discussions and managing high-value talent

  • Analytical mindset, comfortable with attribution models, EMV, CPE, and performance dashboards

  • Prior experience managing or mentoring junior team members

What we offer at Our Place

  • Competitive pay and real-deal equity — we want you to have a slice of what we’re building together

  • A chance to share in our wins — all full-time team members are eligible for our discretionary annual bonus plan

  • Benefits that actually benefit — top-tier medical, dental, and vision to keep you feeling your best

  • Plenty of time off — generous PTO, and synchronized time off (we all log off together so you can actually rest)

  • We invest in you — $500 a year for learning & development, plus an optional 401k plan so future you is covered

  • All the kitchen treats — team member discount, an annual our place gift card, and of course, lots of our place goodies for your home

  • A workspace worth leaving your house for — a beautiful office with a creative studio, multiple kitchens, and plenty of room for big ideas

  • Tuesday lunches — catered meals so you can catch up with your teammates over something delicious

  • A culture of connection — team events, activities, and an annual company retreat because we like hanging out together

  • A team full of kind, thoughtful humans who actually care — because the people make this place

Skills Required

  • 6+ years in influencer marketing
  • 2+ years in-house at a DTC or consumer brand
  • Proven track record tying creator programs to measurable business outcomes
  • Experience leading contract negotiations and managing high-value talent
  • Analytical experience with attribution models, EMV, CPE, and performance dashboards
  • Prior experience managing or mentoring junior team members
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The Company
HQ: Culver City, CA
100 Employees
Year Founded: 2019

What We Do

At Our Place, we believe in the power of home-cooking to bring people together. Our mission is to create products and experiences that celebrate cultures, honor traditions, and cultivate connections.

Why Work With Us

The Our Place brand is honest, we put representation at the forefront, and focus on specific cultures, communities, and traditions, rather than lumping everything together into one homogenous “average. By building a team that shares our values, we will continue to bring people together over a home-cooked meal, regardless of their differences.

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