The Role
Lead omnichannel and CRM engagement strategy for pharmaceutical and healthcare brands across HCP and DTC audiences. Develop customer journeys, audience segments, KPIs, testing plans, and optimization recommendations using IQVIA, CRM, analytics, and SEO data. Partner with media, creative, content, development, and data teams to integrate platforms and improve digital experiences. Conduct SEO and GEO audits, present recommendations to clients, mentor junior strategists, and contribute to thought leadership and practice development.
Summary Generated by Built In
Reset your expectations of what a healthcare agency can be. Fingerpaint was founded on a simple, powerful idea: Put people first. By replacing egos with a "Never Paint by Number" philosophy, we empower our teams to create truly original work while delivering integrated marketing and life sciences solutions for patients and providers alike. Fiercely independent, we blend empathy, creativity, and data to solve the industry’s most complex challenges, empowering bold thinkers to craft with the courage and purpose needed to break the mold.
Objectives of This Role:
We’re looking for an Associate Director, Engagement Strategy who blends left- and right-brain thinking—comfortable mapping out customer journeys, diving into IQVIA data, and connecting digital dots across platforms. You’ll help shape and optimize omnichannel strategies, ensuring a brand’s engagement vision is not only realized but elevated. You should bring a keen understanding of digital ecosystems, a passion for data-driven insights, and experience with both CRM platforms and SEO tools.
This role is ideal for someone who can move seamlessly between high-level strategic planning and hands-on execution—particularly within HCP marketing—but will touch both HCP and DTC projects.
Key Responsibilities:
Omnichannel & Engagement Strategy
- Lead omnichannel and CRM strategy development for assigned brands, connecting audience insights, content, and channel activation across touchpoints (HCP, patient, caregiver)
- Use data sources such as IQVIA AIM, Looker dashboards, GA4, and Salesforce Marketing Cloud to draft insights, trends and shape optimization recommendations
- Define audience segments and customer journeys, identifying opportunities for personalization and progression across the funnel
- Translate analytics into actionable engagement frameworks, KPIs, and testing plans that guide execution teams
- Collaborate with media, creative, and brand strategy teams to ensure channel recommendations align with brand goals and omnichannel best practices
- Lead internal workshops or client presentations to align on engagement vision, KPIs, and content architecture
CRM, Data & Platform Integration
- Partner with marketing automation and data teams to design and optimize journeys within SFMC/Marketo CRM, leveraging decision splits, triggers, and personalization logic
- Collaborate with account and CRM operations to ensure seamless integration with Veeva CRM and downstream measurement systems
- Interpret CRM engagement and IQVIA AIM data to connect digital signals to brand outcomes, supporting ongoing test-and-learn cycles
- Define measurement frameworks and data visualizations in Looker to communicate performance trends clearly to clients and internal stakeholders
SEO, GEO & Digital Ecosystem
- Conduct and interpret Website audits including SEO / GEO audits to assess digital footprint, keyword performance, and content visibility across patient and HCP ecosystems
- Translate findings into actionable web and content recommendations—spanning structured data, schema markup, and on-page optimization
- Partner with creative, content, and development teams to ensure website experiences align with search intent, UX best practices, and channel strategy
Thought Leadership & Mentorship
- Mentor junior strategists, guiding journey mapping, CRM planning, and digital storytelling deliverables.
- Stay current on omnichannel innovation, including AI-driven personalization, SEO for AI discovery, and emerging CRM/GEO capabilities.
- Contribute to internal knowledge-sharing, POVs, and case studies that elevate Fingerpaint’s omnichannel practice
Qualifications:
- 5-7 years of digital marketing experience (pharmaceutical agency experience strongly preferred)
- Hands-on experience with Salesforce Marketing Cloud and/or Marketo
- Ability to manage and activate HCP lists and integrate IQVIA data into targeting and measurement
- Strong working knowledge of SEO platforms including GSC, SEMrush, Screaming Frog etc. (AI SEO tools experience preferred)
- Comfortable using tools like Google Analytics to derive actionable insights
- Familiarity with customer journey mapping tools or frameworks
- Understanding of core UX and UI principles
- Practical experience across integrated marketing disciplines: CRM, content strategy, SEO/SEM, and direct marketing
- Strong presentation and collaboration skills; comfort leading client conversations
- Strong working knowledge of Microsoft PowerPoint, Excel, Miro & Ziflow
- Global pharmaceutical clients digital experience a plus
What Success Looks Like:
- Brands have clear omnichannel frameworks and CRM journeys that drive measurable engagement
- Clients see you as a trusted strategic partner who connects the dots between data, content, and impact
- You elevate team performance through mentorship, thought leadership, and operational excellence
- You turn insight into action—and action into meaningful results for patients, caregivers, and HCPs
Skills Required
- 5-7 years of digital marketing experience
- Hands-on experience with Salesforce Marketing Cloud and/or Marketo
- Ability to manage and activate HCP lists and integrate IQVIA data into targeting and measurement
- Strong working knowledge of SEO platforms, including Google Search Console, SEMrush, and Screaming Frog
- Experience using Google Analytics to derive actionable insights
- Familiarity with customer journey mapping tools or frameworks
- Understanding of core UX and UI principles
- Practical experience across CRM, content strategy, SEO/SEM, and direct marketing
- Strong presentation and collaboration skills, including client-facing communication
- Working knowledge of Microsoft PowerPoint, Excel, Miro, and Ziflow
- Pharmaceutical agency experience
- AI SEO tools experience
- Global pharmaceutical client digital experience
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The Company
What We Do
Fingerpaint is a marketing and advertising company that offers marketing, web design, and advertising services. Reset your expectations of a health and wellness firm. Independent by design and built on a foundation of empathy, Fingerpaint is biopharma's commercialization partner for analytics-enabled integrated solutions. At its core is an award-winning global team of more than 580 people who are committed to creating and executing meaningful brand experiences for healthcare providers, care partners, and patients. Fingerpaint was founded in 2008 on a radically simple ideal: Put people first. Thirteen years later, it continues to pay off. Our people-first philosophy attracts top talent and gives them a space to thrive. Our strict no-titles, no-offices, no-egos structure creates an environment in which collaboration and creativity happen naturally. This level playing field lets us learn more from one another, integrate our services and teams better, and, ultimately, create work that solves our clients’ most complex marketing challenges. Learn how we never paint by number at fingerpaint.com.
