Associate Brand Strategist

Posted Yesterday
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Brooklyn, New York, NY, USA
In-Office
60K-75K Annually
Junior
AdTech • Digital Media • Marketing Tech
The Role
Work in small teams with senior strategists and designers to develop brand positioning and systems, translate creative ideas into business logic, participate in a 12-week onboarding with training and R&D shadowing, and support live client projects while helping shape the brand practice.
Summary Generated by Built In

At AREA 17, we believe we can help the world be more open, resilient, and optimistic. We work with clients we trust and admire across various industries, including Saint Laurent, OpenAI, the International Energy Agency, Foundation Louis Vuitton, and The New York Times. We build long-term partnerships by delivering value through brand, experience, and technology.

AREA 17 is partnered with Craft on the launch of the 2026 Cohort, a structured entry point designed to grow and nurture junior talent into the leaders of tomorrow. You'll work in small, autonomous teams alongside senior strategists and designers, learning by doing rather than sitting on the sidelines with colleagues at the same stage of their careers.

You'll join a brand practice spanning two studios. You'll report to an Associate Strategy Director and be trained directly by the Head of Brand, who leads the practice globally.

You'll partner with designers to articulate strategy before execution, ground creative ideas in business logic, and help clients move from positioning through to brand systems they can own. Because no rigid split exists yet between senior and junior strategists, you'll help define how this practice actually works.

Onboarding is a structured 12-week programme: intensive training, shadowing on an internal R&D project, then a live project role.


Requirements

You're one to two years into strategy work, past the first-job hump but not a fresh graduate. Your background could be semiotics, UX, media strategy, or any commercial environment built on strategic problem-solving. 

You're a maker - someone who has built or launched something independently, and your research goes well beyond what an AI can generate.


Benefits

$60,000 - $75,000

Hybrid working

Early October start date

Fully paid medical, dental, and vision for employees and families

401(k) with company match 

HSA with annual employer contribution

Employer-paid life insurance

Skills Required

  • 1-2 years of strategy experience
  • Background in semiotics, UX, media strategy, or other commercial strategic problem-solving
  • Proven maker experience — built or launched something independently
  • Research skills that go beyond AI-generated content
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The Company
HQ: Brooklyn, NY
111 Employees
Year Founded: 2003

What We Do

AREA 17 is a brand and digital product agency based in New York and Paris. Founded in 2003, we partner with organizations we trust and admire to create lasting value through craft, impact, and soul. We believe the way we advance digital today is imperative to ensuring a more open, resilient, and optimistic world. By crafting brands and products that are fundamental to our interactions as people, we can make the internet an enhancement of our lives, not a distraction from it.We are consultants and craftspeople. We concept new brands and digital products and innovate on and transform existing ones. Our work simplifies business, inspires new behavior, and serves people's needs. Learn more about partnering with us, send us a message. -Strategic platforms-User experience-Design systems-Technology-Product management Our cultural commitment is simple — to be an environment where we can do great work and live great lives. We are an international team of 70+ people from 18 countries, speaking 13 languages. As individuals and a team, we are inspired by the world around us and united by our values of rigor, curiosity, kindness, courage and je ne sais quoi.

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