ABOUT THE ROLE
We’re looking for a versatile, data-curious marketer to lead LOJEL’s regional marketing activities in Singapore. The Assistant Marketing Manager will plan and execute our local marketing strategy, build a strong and consistent brand across regional channels and networks, and partner closely with HQ (Hong Kong) and cross-regional teams.
The role is based in Singapore and reports to the regional General Manager with a dotted line to HQ Marketing.
KEY RESPONSIBILITIES
- Plan and execute 360° marketing campaigns in Singapore from ideation to launch, across digital, social, retail, and partnership channels.
- Lead regionally successful product launches by coordinating cross-functional teams (Product, Sales, Ecommerce, Retail) to maximize impact and sell-through.
- Brief and manage internal and external partners (designers, agencies, media, influencers etc.) to deliver on-brand campaign assets and activations.
- Build and maintain strategic relationships with key industry players, agencies, vendors, and commercial partners.
- Measure and report on campaign performance against KPIs (e.g., ROI, ROAS, engagement, traffic, conversion, sell-through), derive insights and optimize.
- Prepare and monitor the Singapore marketing budget: allocate funds wisely and ensure ROI discipline.
- Support and apply LOJEL’s sustainability and ESG initiatives in local marketing activities.
PROFILE & SUCCESS CRITERIA
- 3-4 years of experience in consumer marketing, with a track record of leading campaigns and product launches.
- Strong collaborator who can influence stakeholders and take full ownership of results.
- Comfortable working with numbers: able to interpret metrics, build reports, and make data-informed decisions.
- A sense of aesthetics and a love for great copy and on-brand communication.
- Up-to-date with consumer behavior trends and best practices in digital, social, and retail marketing.
- Organized, critical thinker who can see the big picture and solve complex problems methodically.
- Global mindset: experienced working with multicultural teams and diverse consumer segments.
- Thrives in a fast-paced environment and adapts quickly to changing priorities.
- High EQ: practices empathy, active listening, and inclusive communication.
SKILLS & EXPERIENCE
- Minimum 3–4 years of relevant campaign and marketing experience.
- Proven track record of planning and delivering successful marketing activities.
- Proficiency with Slack, Asana, and Google Workspace.
- Strong communicator who can inspire and align internal and external stakeholders.
- Awareness of ESG principles: experience applying sustainability-related initiatives.
- Prior work on sustainability projects or in sustainable/B Corp companies is a plus.
REQUIREMENTS
- Fluency in English (multilingual abilities are a plus).
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
WHAT YOU’LL GET
- 20 Annual Leave Days
- Medical Insurance
- Dental Insurance
- LOJEL friends & family discount year-round
- & much more…
**LOJEL is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Our company is a signatory to the Racial Diversity and Inclusion charter for Employers of the Equal Opportunities Commission.**
Skills Required
- 3-4 years of relevant consumer marketing, campaign, and product launch experience
- Proven track record of planning and delivering successful marketing activities
- Proficiency with Slack, Asana, and Google Workspace
- Strong communication and stakeholder management skills
- Awareness of ESG principles and sustainability-related initiatives
- Fluency in English
- Bachelor’s degree in Marketing, Communications, Business, or a related field
- Multilingual abilities
- Prior work on sustainability projects or at sustainable/B Corp companies
What We Do
Let Our Journeys Enrich Life Carry essentials exist to make movement a worry-free experience, allowing us to focus on the bigger picture of our journeys. Today's industry brands are exhibiting a growing disconnection from the deeper purpose of movement, seen in standard-fare products that neither challenge norms nor present new solutions that facilitate better mobility. LOJEL is about refocusing on how people move, but more importantly, why: connection. Putting the purpose of our journeys at the forefront of the discussion opens up opportunities for innovation. This process of discovery is what lets us empower people to move better and focus on what truly matters. Our mission is to spark the human connections that make the world a better place—by empowering people’s journeys with thoughtful carry essentials for travel and everyday movement. We are Driven By Diversity, Intentional By Design and Purposely Positive—core values upholding our ultimate goal to inspire movement within communities and across the globe. LOJEL is an international carry essentials brand—founded in Japan in 1989, currently headquartered in Hong Kong with teams in North America, Europe, and the Asia Pacific—and is sold in 15 territories across the globe. Sustainability at LOJEL At LOJEL, we're committed to driving positive change. We recognize the challenges our world faces, particularly with the looming climate crisis. The future is uncertain, and as a forward-thinking brand, we're dedicated to taking action. Sustainability is at the core of our mission. By 2026, we aim to achieve B Corp certification, becoming climate neutral, and ensuring that 50% of our products are crafted from recycled or sustainable materials. To achieve these goals, we're building a team that's ready to take on this challenge head-on. Join us in making a meaningful impact on our planet while embracing a rewarding career at LOJEL.
