Job description：
- Drive the development and execution of integrated marketing plans for brand & product campaigns, ensuring alignment with overall business objectives.
- Lead end-to-end integrated marketing and new product launch campaigns, spanning from strategy development and cross-functional alignment to execution and performance review.
- Act as a key liaison with the global team to lead campaign localization, adoption, and seamless execution in the CN market.
- Manage CN consumer insights work and surveys, translating data into actionable brand strategies and overseeing end-to-end marketing campaign execution.
- Maintain the marketing roadmap and calendar to strategically orchestrate the CN brand and consumer journey.
- Partner with cross-functional teams, including Retail, Marketplace, E-com, and Partnerships, to ensure consistent, brand right communication across all channels that resonates with CN consumers and drives business success.
- Formulate comprehensive creative briefs and manage the production of locally relevant assets, providing clear guidance to creative PMs and external creative agencies.
- Plan and execute retail / PR events for store opening moments and promotions, driving in-store brand communication and campaign integration.
- Oversee corporate and brand campaign PR initiatives, collaborating with PR agencies and global marketing team to maximize brand voice and media impact.
Qualifications
- 5 years+ experience in brand marketing.
- Strong project management analytical and problem-solving skills.
- Excellent communication and teamwork abilities, with experience working across global teams.
- Experience in fashion, lifestyle, or luxury brands is preferred.
Skills Required
- 5+ years of experience in brand marketing
- Strong project management, analytical, and problem-solving skills
- Excellent communication and teamwork abilities
- Experience working across global teams
- Experience in fashion, lifestyle, or luxury brands
CASETiFY Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about CASETiFY and has not been reviewed or approved by CASETiFY.
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Strong & Reliable Incentives — Salary and benefits can be competitive on specific teams, particularly where KPIs are met. Performance-linked rewards appear to lift perceived value in those areas.
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Leave & Time Off Breadth — Paid sick days in the U.S. and maternity/sick leave in Hong Kong are part of the package. These provide baseline time-off support across markets.
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Wellbeing & Lifestyle Benefits — Employee discounts, stocked snacks/drinks, and a lively office environment are available in several locations. Occasional wellness or sporting perks further enhance day-to-day experience.
CASETiFY Insights
What We Do
Nine years ago, CASETiFY saw a category that had been long ignored. Today, CASETiFY is the fastest growing global tech accessories brand, reaching 1 in 7 millenials. CASETiFY believes everyone has a well of untapped creative potential, waiting for the perfect canvas to explore. CASETiFY has become the publisher and platform for creativity and self-expression to connect individuals. We just happen to make quality cases. CASETiFY's mission is to empower self-expression in the spirit of originality. Key collaborations include Pharrell, Sarah Jessica Parker, Saint Laurent, Thom Browne, Clare V., and many more. Additionally, CASETiFY has partnered with key retail partners including Nordstrom, Anthropologie, Amazon, AT&T, The Iconic, Colette, Lane Crawford, and more. For more info on CASETiFY, visit our Website, Facebook and Instagram.
