Job description：
China KOL Strategy & Market Execution
- Lead China influencer marketing campaigns with a strong focus on local cultural trends, dynamic social media platforms (Xiaohongshu, Douyin, etc.).
- Identify, build, and maintain strong relationships with top-tier KOLs, trendsetters, and KOL agencies to ensure the brand stays culturally resonant and highly visible among the target audience.
- Analyze campaign data and provide actionable insights to optimize KOL partnerships, seeding conversion, and content performance.
Influencer seeding program
- Develop and scale a robust seeding program to generate continuous organic buzz.
- Manage the end-to-end seeding logistics, from influencer identification and personalized outreach to product delivery and content tracking, ensuring a high ROI on product investments.
- Cultivate long-term, organic relationships with creators to convert them into genuine brand advocates.
Leadership and team management
- Lead and empower a team to provide guidance, mentorship, and foster a collaborative, agile, and high-performing environment.
- Act as the core lead for China influencer initiatives, working closely with the cross-functional and the global team to ensure local strategies align with the brand’s vision while being perfectly tailored for the Chinese market.
Qualifications
- Bachelor's Degree in Marketing, Communications, or related field
- At least 3 years of experience in influencer marketing (experience with fashion/ trendy/ beauty FMCG is a huge plus).
- Deep understanding of the Chinese social media ecosystem (Xiaohongshu, Douyin, Weibo, Bilibili) and agency/MCN operation models.
- Proven ability to manage and negotiate high-value KOL/agency deals and contracts.
- Strong data analytical skills, with the ability to integrate KOL organic performance data with paid media amplification results to evaluate true campaign ROI and drive holistic marketing insights.
- Experience leading teams and managing multiple campaigns simultaneously.
- Excellent project management and organizational skills.
- Passion for influencer culture and staying ahead of fast-paced industry trends.
Skills Required
- Bachelor’s degree in Marketing, Communications, or a related field
- At least 3 years of experience in influencer marketing
- Deep understanding of the Chinese social media ecosystem, including Xiaohongshu, Douyin, Weibo, and Bilibili
- Understanding of agency and MCN operating models
- Experience managing and negotiating high-value KOL or agency deals and contracts
- Strong data analytics skills for evaluating influencer campaign performance and ROI
- Experience integrating organic KOL performance data with paid media amplification results
- Experience leading teams and managing multiple campaigns simultaneously
- Excellent project management and organizational skills
- Fashion, trendy, or beauty FMCG experience
CASETiFY Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about CASETiFY and has not been reviewed or approved by CASETiFY.
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Strong & Reliable Incentives — Salary and benefits can be competitive on specific teams, particularly where KPIs are met. Performance-linked rewards appear to lift perceived value in those areas.
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Leave & Time Off Breadth — Paid sick days in the U.S. and maternity/sick leave in Hong Kong are part of the package. These provide baseline time-off support across markets.
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Wellbeing & Lifestyle Benefits — Employee discounts, stocked snacks/drinks, and a lively office environment are available in several locations. Occasional wellness or sporting perks further enhance day-to-day experience.
CASETiFY Insights
What We Do
Nine years ago, CASETiFY saw a category that had been long ignored. Today, CASETiFY is the fastest growing global tech accessories brand, reaching 1 in 7 millenials. CASETiFY believes everyone has a well of untapped creative potential, waiting for the perfect canvas to explore. CASETiFY has become the publisher and platform for creativity and self-expression to connect individuals. We just happen to make quality cases. CASETiFY's mission is to empower self-expression in the spirit of originality. Key collaborations include Pharrell, Sarah Jessica Parker, Saint Laurent, Thom Browne, Clare V., and many more. Additionally, CASETiFY has partnered with key retail partners including Nordstrom, Anthropologie, Amazon, AT&T, The Iconic, Colette, Lane Crawford, and more. For more info on CASETiFY, visit our Website, Facebook and Instagram.
