The Art Director at VeSync is a hands-on creative leader who drives the visual execution of Cosori's product launches, seasonal campaigns, packaging, and retail presence. You are the connective tissue between the Creative Director's vision and the work that actually ships - translating creative direction into production-ready assets across paid, organic, e-commerce, packaging, and web. You partner closely with the Creative Director, bringing campaigns to life with the craft, consistency, and polish that build the brand with every asset you touch.
This is a launch-and-campaign-first seat. You own the visual execution of new product introductions and seasonal moments end to end - from concept handoff through final delivery - while building the systems and standards that let the creative team move fast without sacrificing quality. You work closely with the Creative Director to shape shot lists and visual direction ahead of every shoot, then hand that direction off to production designers and set dressers who bring it to life on set. You bring a visionary eye to execution-level work, elevating every asset even when working within someone else's creative direction.
What you will do at VeSync:
- Own visual execution end to end. Lead the development and production of visual assets for product launches, seasonal campaigns, packaging, and retail/e-commerce, translating the Creative Director's direction into deliverables across every channel.
- Build shot lists and pre-production visual direction. Partner with the Creative Director to develop shot lists, mood boards, and visual direction ahead of photo and video shoots, briefing the production designers and set dressers who execute on set.
- Build launch and campaign systems. Develop the modular templates, layouts, and workflows that let product launches and seasonal campaigns move quickly across formats and channels without losing craft.
- Guide the creative team. Activate and direct designers, video editors, and other creative team members, giving specific, actionable feedback that raises the bar on execution.
- Maintain brand consistency. Apply and enforce visual standards — layout, typography, color, imagery, and hierarchy — across every platform and format.
- Own packaging and retail execution. Develop packaging and in-store merchandising materials that are structurally sound and shelf-ready, with a strong grasp of dielines and production requirements.
- Partner with the Creative Director. Serve as the primary executional partner to the Creative Director, bringing concepts to life through thoughtful production and hands-on problem-solving, and flag conflicts or gaps early.
- Collaborate cross-functionally. Work with Product Marketing, Brand Marketing, e-commerce, and other stakeholders to ensure visual output supports messaging, positioning, and campaign goals.
- Present and defend creative work. Walk stakeholders through design options and production progress, incorporating feedback while protecting the integrity of the work.
- Build the brand through every asset. Treat each deliverable — however small — as a brand-building opportunity, holding the same craft standard on a retail sign as on a hero launch video.
- Drive iterative rounds with the design team. Review work in progress and push designers through revision cycles, catching and resolving visual issues before assets go to the Creative Director for final review and sign-off.
Creative Execution
Partnership & Brand Building
What you bring to the role:
- A hands-on creative leader with 5+ years of experience in a creative execution role, in-house or agency, with a portfolio that spans product launches, seasonal campaigns, and packaging.
- You are hands-on and visionary at once. You can build a shot list, refine a layout, and still see the bigger campaign idea a piece of work is meant to serve.
- You think in systems. You'd rather build a template or workflow once than reproduce the same fix campaign after campaign.
- You are a strong executional partner. You take a Creative Director's point of view and run with it, filling in gaps with good instincts rather than waiting for every detail to be specified.
- You have experience building shot lists and pre-production visual direction for commercial photo and video shoots, briefing production designers and set dressers who execute on set.
- You are proficient in packaging design and structural formats, with a solid understanding of dielines and production requirements for retail and shelf.
- You have expert-level proficiency in Adobe Creative Suite, Figma, and Microsoft 365; PowerPoint/Keynote skills a plus.
- You have strong knowledge of color theory and color psychology, applied fluently in brand and marketing contexts.
- You are a generous, clear communicator who gives specific, actionable feedback and flags issues before they become problems.
- You are organized and adaptable, able to manage multiple launches and campaigns at once in a fast-paced environment.
Location:
- This is an on-site, office-based role in Tustin, CA.
Salary:
- Starting at $100K
Perks and Benefits:
- 100% covered Medical/Dental/Vision insurances for employee AND spouse + dependents!
- 401K with 4% employer match (eligible after 90 days of employment) and immediate 100% vesting
- Generous PTO policy + paid holidays
- Life Insurance
- Voluntary Life Insurance
- Disability Insurance
- Critical Illness Coverage
- Accident Insurance
- Healthcare FSA
- Dependent Care FSA
- Travel Assistance Program
- Employee Assistance Program (EAP)
- Fully stocked kitchen
Skills Required
- 5+ years of experience in a creative execution role (in-house or agency).
- Portfolio spanning product launches, seasonal campaigns, and packaging.
- Experience building shot lists and pre-production visual direction for commercial photo and video shoots.
- Proficiency in packaging design, structural formats, dielines, and production requirements for retail.
- Expert-level proficiency in Adobe Creative Suite.
- Proficiency in Figma.
- Proficiency in Microsoft 365.
- PowerPoint or Keynote presentation skills.
- Strong knowledge of color theory and color psychology applied in brand and marketing contexts.
- Ability to lead, give actionable feedback, and manage multiple launches/campaigns in a fast-paced environment.
What We Do
Founded in 2011, Etekcity was established with the goal of enriching the lives of customers across the globe by providing thoughtfully engineered consumer products designed with convenience, simplicity, practicality and value in mind. Today, Etekcity is now an international brand owner, serving a diverse e-commerce customer base in home improvement, consumer electronics, and outdoor equipment. By offering innovative, feature-rich products infused with the latest cutting edge technology and user-friendly designs, we have made tremendous strides in the e-commerce marketplace since our inception. Innovative thinking, thoughtful practicality and technological sophistication have been paramount to our continued success as a leading e-commerce brand in an extensive range of product categories. Our team is composed of bright, ambitious and creative-minded individuals with an unwavering passion for enriching the lives of those around us in new and exciting ways. While we’re an incredibly industrious bunch, we inspire our team members to be as happy and productive as possible by offering ample opportunities for growth, flexible work schedules and a casual, start-up like work environment where work and fun are not mutually exclusive. With multiple international branches and plans to expand our product outreach to physical storefront retail centers, we’re committed to becoming the world’s premier retailer of home goods and outdoor equipment. Building on better living isn’t just our slogan—it’s our promise to our valued team members too. #BuildingonBetterLiving.
