AI Native Marketing Lead

Reposted 4 Days Ago
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Gurugram, Haryana, IND
In-Office
Mid level
Information Technology • Real Estate
The Role
The AI Native Marketing Lead will manage end-to-end digital marketing and branding, utilizing AI for optimization and enhancing lead quality while ensuring brand consistency in communication.
Summary Generated by Built In

About Shubhashray Housing

Shubhashray Housing is a mission driven company focused on addressing the affordable housing needs of low-income families. It is a professionally run, debt free company with over 175 employees and projects across 9 locations in NCR, Gujarat and Rajasthan. Please watch https://youtu.be/Rd8cLpBq5NU?si=20docIOdNzXgFF4Land https://shubhashray.com/about-us/to know more about its impact. 

Our Culture

We maintain the highest standards of integrity with all stakeholders and partners: our customers, employees, contractors and our site workmen. We take pride in enhancing our customers’ lives even after we have handed over the homes. We have zero tolerance for politicking. We like low-ego and conscientious people whose life mission is to constantly learn. We practice a culture that rewards initiative, a low-cost mindset and deliverability, with little regard for hierarchy or centralisation.

If you have the right mix of intelligence, passion and high integrity needed to help us accomplish our goals, we strongly encourage you to apply.

Why Join Us

a. Great Place to Work: Shubhashray Housing India was certified as a "Great Place to Work," offering a dynamic and supportive work environment.
b. Growth Opportunities: We offer a steep learning curve in a fast-growing company that encourages independent decision-making.
c. Mission-Driven: Be part of a mission driven, high energy team to provide efficient housing solutions while enhancing customers' lives.

Job Title: AI Native Marketing Lead


We are looking for a marketing leader to own digital marketing and branding end to end for our business.

This role is for someone who understands both performance and brand. Someone with strong creative judgement, sharp commercial instinct, and the ability to use AI deeply not just to automate tasks, but to build a marketing engine that gets smarter, faster, and more effective over time.

This person will own the full system: lead generation, content, funnel conversion, CRM journeys, reporting, brand communication, and marketing operations. The goal is simple improve lead quality, increase conversion, strengthen trust, and make marketing more scalable with less manual dependency.

We care strongly about truth-based marketing. That means no inflated claims, no artificial urgency, and no empty branding language. We want clear positioning, honest communication, and marketing that reflects the actual strength of the product.


What  you will own

  • End-to-end digital marketing across paid media, organic, social, website, landing pages, CRM, remarketing, and content.
  • Brand communication across channels, with consistency in voice, visual quality, and trust.
  • AI-enabled systems for campaign optimization, creative testing, lead scoring, reporting, segmentation, and faster execution.
  • The link between marketing and sales: better lead quality, better nurturing, better conversion.

What we are looking for

  • Strong hands-on experience in digital marketing and brand building.
  • Ability to combine creative taste with analytical rigor.
  • Strong understanding of funnels, paid media, CRM, content, and conversion.
  • A systems mindset: able to build processes that improve with data and feedback.
  • Proven ability to use AI to improve output, speed, learning, and results.
  • High ownership and low drama; someone who likes building, testing, fixing, and raising the bar.

Good signs

  • Experience in real estate or another high-consideration category.
  • Strong judgment on what feels premium, credible, and persuasive.
  • Comfort working directly with founders and cross-functional teams.
  • Ability to manage agencies and internal execution without losing quality.

What success looks like

  • Better lead quality.
  • Lower waste in marketing spend.
  • Faster and better creative output.
  • Stronger brand consistency and trust.
  • A marketing system that keeps improving, instead of depending on constant manual intervention.
Marketing Automation Specialist
Real Estate (Co-working)
Marketing & Communication
Full Time, Permanent
Digital Marketing

Skills Required

  • Strong hands-on experience in digital marketing and brand building
  • Ability to combine creative taste with analytical rigor
  • Strong understanding of funnels, paid media, CRM, content, and conversion
  • Proven ability to use AI to improve output, speed, learning, and results
  • Experience in real estate or another high-consideration category
Am I A Good Fit?
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The Company
HQ: Gurgaon, Haryana
65 Employees
Year Founded: 2010

What We Do

About Us Shubhashray is on a mission to make the best affordable homes in India at the lowest prices. We are a fast growing company with the fire of a start-up and the stability of a company that has over 12 years gained market leadership in NCR and Rajasthan. Thousands of low-income buyers credit us for giving them keys to their dream homes within gated colonies with solar streetlights, rainwater harvesting, STP, paved roads, community spaces and CCTV security, for under Rs.10 lacs! Our Culture We maintain the highest standards of integrity with all stakeholders and partners: our customers, employees, contractors and our site workmen. We take pride in enhancing our customers’ lives even after we have handed over the homes. We have zero tolerance for politicking. We like low-ego and conscientious people whose life mission is to constantly learn. We practice a culture that rewards initiative, a low-cost mindset and deliverability, with little regard for hierarchy or centralisation

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