The Role
The Advertising Sales Executive develops and presents customized marketing campaigns for local businesses, fostering strong relationships and coordinating commercial production.
Summary Generated by Built In
Advertising Sales Executive
Are you ready to build a career in media and marketing? WDEF-TV, the CBS affiliate in Chattanooga, is looking for a driven and enthusiastic Advertising Sales Executive to join our growing team. In this role, you’ll help local businesses share their stories through powerful advertising solutions — from CBS broadcast television and streaming to digital marketing under the ChartLocal umbrella.We take a client-first, consultative approach, meaning you’ll work closely with small to mid-sized local businesses to understand their goals and create custom strategies that deliver results. If you’re a great communicator, love learning, and thrive in a fast-paced environment, this could be the perfect fit for you.What You’ll Do
- Partner with local business owners to develop and present customized marketing campaigns across TV, WDEF.com, mobile apps, and digital platforms.
- Build strong, long-term relationships by understanding client needs and helping them reach their target audiences effectively.
- Service and grow an existing list of clients while prospecting for new business opportunities.
- Coordinate commercial production and ensure advertising campaigns run smoothly and accurately.
- Collaborate with internal teams on campaign strategy, scheduling, and performance tracking.
- Stay informed on local market trends, consumer insights, and emerging advertising tools.
- Represent WDEF at community and station-sponsored events to strengthen client and brand connections.
- Strong communication, presentation, and organizational skills.
- A self-starter with curiosity and confidence to learn new things quickly.
- Comfortable meeting with business owners, listening to their needs, and crafting creative solutions.
- Ability to manage multiple projects and deadlines in a fast-paced environment.
- A valid driver’s license and reliable transportation.
- Basic computer skills (Microsoft Office, email, etc.) experience with CRM systems is a plus, but we’ll train you!
- Hands-on training in both traditional and digital advertising.
- The chance to represent one of Chattanooga’s most trusted local media brands, WDEF-TV / CBS 12.
- A supportive sales team that values collaboration, creativity, and growth.
- Uncapped earning potential with base pay plus commission.
- The opportunity to make a real impact by helping local businesses and our community grow.
Top Skills
Crm Systems
MS Office
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The Company
What We Do
WDEF–TV, channel 12, is the CBS affiliate television station for Chattanooga and the Tennessee Valley. The station, whose call letters came from its former AM and FM sister stations, is owned by Morris Multimedia. Its studios are located on Broad Street in Chattanooga, while its transmitter is located in nearby Signal Mountain. On cable, WDEF-TV is carried on Comcast channel 13, and on EPB Fiber Optics channels 12 and 312 in the Chattanooga area. Syndicated programming on WDEF includes: Judge Judy, The Insider, and The Andy Griffith Show.
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