Advertising & Marketing Manager

Advertising & Marketing Manager

Charleston Southern University

Position Summary:
 

The Advertising & Marketing Manager develops and coordinates strategic marketing and advertising initiatives that support Charleston Southern University's enrollment goals and university priorities. Reporting to the Executive Director of Marketing & Communication, collaborates with the undergraduate, graduate, and online enrollment teams, to translate recruitment priorities into targeted campaigns that drive outcomes.

The position serves as the day-to-day manager of the university's advertising function, coordinating campaigns, paid media, vendors, creative resources, timelines, and budgets. The manager uses audience insights and campaign performance data to continually refine strategy and improve the effectiveness of CSU's enrollment marketing efforts.

Enrollment Marketing Strategy & Execution

• Translate university enrollment goals and recruitment priorities into actionable marketing and advertising strategies.
• Partner closely with Executive Director and Enrollment leadership to understand recruitment goals, enrollment trends, priority populations, academic programs, and areas requiring additional marketing support.
• Develop audience personas and identify key motivations, needs, behaviors, and communication preferences of prospective students and their influencers.
• Translate approved marketing and enrollment strategies into measurable campaigns and channel plans.
• Develop and maintain an annual enrollment marketing and advertising calendar aligned with recruitment cycles and institutional priorities.

Advertising Strategy & Campaign Management

• Recommend audience, channel, geographic and campaign approaches based on research, performance data and enrollment priorities.
• Coordinate the planning, execution, and evaluation of paid advertising campaigns across digital, social, search, streaming, outdoor, print, radio, and other appropriate channels.
• Coordinate media planning and buying and evaluate opportunities based on audience reach, cost, performance, and strategic value.
• Manage the day-to-day advertising function, ensuring campaigns remain on schedule and deliverables are completed accurately and on time.
• Develop campaign briefs and coordinate necessary copy, photography, video, graphics, and other creative assets.
• Work closely with the Executive Director on campaign concepts, creative direction, messaging, and execution.
• Coordinate with the Brand Manager, Graphic Designer, Multimedia Specialist, and Content team to ensure they have the information, timelines, and resources necessary to complete advertising deliverables.
• Monitor campaign deadlines and proactively identify potential delays or resource needs.

Performance & Analytics

• Establish and monitor key performance indicators for advertising and enrollment marketing campaigns.
• Analyze campaign performance and website performance and make recommendations for adjustments to improve reach, engagement, conversion, and return on investment.
• Use available enrollment, audience, website, social media, advertising, and campaign data to inform future strategies.
• Prepare regular campaign performance reports and communicate findings and recommendations to leadership and campus partners.

Budget & Vendor Management

• Coordinate advertising budgets and monitor expenditures against approved plans.
• Manage advertising invoices, purchase orders, contracts, and vendor documentation.
• Serve as a primary point of contact for advertising vendors and media partners.
• Coordinate with the university's creative agency and other external partners to ensure deliverables, timelines, budgets, and expectations are clearly communicated and maintained.
• Identify opportunities to maximize advertising dollars and negotiate or evaluate media opportunities when appropriate.

Minimum Qualifications: 

Bachelor’s degree in marketing, digital media, or a related field required. Master’s degree preferred.

Experience:

Minimum of 5-7 years of experience in enrollment marketing, brand strategy, campaign management, marketing analytics, media buying, higher education marketing or another complex enrollment/customer-acquisition environment. Experience managing budgets, contracts, vendor relationships, and agency partnerships preferred. Preferred experience and working knowledge in data asset management systems, WordPress, and Adobe products. Excellent organizational and project management skills with the ability to manage multiple deadlines in a fast-paced environment. Strong understanding of current marketing trends, platform best practices, analytics tools, and various marketing engagement strategies.

Essential Job Functions: 

Certain jobs at Charleston Southern University may require specific physical and/or mental abilities and the hiring manager will provide additional information and provision of requests for reasonable accommodation if needed. Regular, on-time attendance is one essential job function of this position. Availability to work occasional evenings and weekends for events and live coverage.

This job description is not designed to contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee. Other duties, responsibilities, and activities may change or be assigned at any time with or without notice.

This position will remain open until filled.

Charleston Southern University is a Christian university and tobacco-free campus. We do not illegally discriminate on the basis of race, age, color, national or ethnic origin, disability, sex, pregnancy, childbirth or related medical conditions (including but not limited to lactation), religion, genetic information, veteran or military status, or any other basis on which the university is prohibited from discrimination under local, state or federal law, in its employment or in the provision of its services, including but not limited to its programs and activities, admissions, educational policies, scholarship and loan programs, and athletic and university-administered programs. In order to fulfill its purpose, the university may legally discriminate on the basis of religion in employment. The university has been granted exemption from certain regulations promulgated under Title IX of the Education Amendments of 1972 which conflict with the University’s religious tenets and core values.

To apply, please complete the online application below and attach a resume. Entering untrue or inaccurate information will result in disqualification for consideration of vacant positions, or subsequent termination after hire. This position will remain open until filled. By completing this application you are giving Charleston Southern University the authority to contact any person, educational institution, current or former employer, or company to disclose in good faith any information they may have regarding your qualifications and fitness for employment including, but not limited to, those you have listed in your application materials. Prior to a final offer of employment, the selected candidate will be required to submit to a background check including, but not limited to, employment verification, educational and other credential verification, criminal background check and reference check. Applicants who will drive for the University will be required to complete a background check on their driving record.

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Statement of Purpose:

Charleston Southern University is a comprehensive institution affiliated with the South Carolina Baptist Convention. This suburban coeducational institution offers a liberal arts and professional curricula with degrees at the undergraduate and graduate levels. The university was founded upon the principle that students should have an opportunity for a quality education under the guidance of Christian faculty. The university promotes academic excellence in a Christian environment.

The South Carolina Baptist Convention founded the institution in 1964 as the Baptist College at Charleston. The campus is located 16 miles from the city of Charleston within the city limits of North Charleston. The institution changed its name to Charleston Southern University in 1990 to reflect the offering of graduate programs.

Charleston Southern University forthrightly avers the validity and applicability of Christian truth and values to public, private, individual and corporate activities.  Thus, the University seeks to employ only employees who have a personal relationship with Jesus Christ as Savior and Lord; who are committed to the Christian faith; whose faith is reflected in Christian witness through their employment, and their interaction with students, colleagues, and the general public; who will maintain active membership in a local Christian church; and who will be committed to the integration of faith and learning.

 

Founding Principle: Matthew 28:19-20
 

“Go ye therefore, and teach all nations, baptizing them in the name of the Father, and of the Son, and of the Holy Ghost: Teaching them to observe all things whatsoever I have commanded you: and, lo, I am with you always, even unto the end of the world. Amen.”

Mission: Promoting Academic Excellence in a Christian Environment

Vision: To be a Christian university nationally recognized for the integration of faith in learning, leading, and serving

• Learning: 2 Corinthians 10:5 We demolish arguments and every pretension that sets itself up against the knowledge of God, and we take captive every thought to make it obedient to Christ.
• Leading: Colossians 3:17 And whatever you do, whether in word or deed, do it all in the name of the Lord Jesus, giving thanks to God the Father through him.
• Serving: Ephesians 2:10 For we are God's workmanship, created in Christ Jesus to do good works, which God prepared in advance for us to do.

Biblical Core Values

II Timothy 3:16 “All Scripture is given by inspiration of God, and is profitable for doctrine, for reproof, for correction, for instruction in righteousness.” The Bible is the inerrant and infallible record of God's revelation to humanity, and it is the only sufficient source of appeal on matters relating to the Christian faith.

God
 

Genesis 1:1 “In the beginning, God created the heavens and the earth.”  John 1:3 “All things were made by him; and without him was not anything made that was made.” There is one and only one living true God. The historical account of Genesis decrees that He is the personal and direct Creator of all that exists, including the first human beings Adam and Eve. To Him we owe the highest love, reverence, and obedience.

Jesus Christ
 

John 14:6 “Jesus said unto them, `I am the way, the truth, and the life: no man comes to the Father, but by me.'” God made provision through Christ for the redemption of sinful humanity by His substitutionary atonement on the cross, and He alone is sufficient as Savior.

Salvation
 

John 3:16 “For God so loved the world, that he gave his only begotten Son, that whosoever believes in him should not perish, but have everlasting life.” Salvation involves God's gracious redemption of individuals and is offered freely to all who accept Jesus Christ as personal Lord and Savior by repentance and faith.

Life of the Believer
 

Romans 12:2 “And do not be conformed to this world, but be ye transformed by the renewing of your mind, that ye may prove what is that good and acceptable and perfect will of God.” Christians are to be consistent with Scripture in their character and conduct.

Diversity

Genesis 1:27 “God created man in His own image, in the image of God He created him; male and female He created them.” Because all people are made in God’s divine image, they possess full dignity and are worthy of respect. Matthew 22:39 “‘You shall love your neighbor as yourself.’” Jesus’ command for us to love others as ourselves extends to all people.

Revelation 7:9

“After these things I looked, and behold, a great multitude which no one could number, all nations, tribes, peoples, and tongues, standing before the throne and before the Lamb . . .” Charleston Southern University defines diversity as people groups varying in ethnic makeup, cultural background, age, language, educational and professional experience, ability, veteran and/or socioeconomic status. Our commitment to diversity is biblically informed; therefore, the university engages and supports diversity related-matters as they are clearly defined in Scripture.

Human Sexuality

Matthew 19:4-5 “ . . . [God] . . . made them at the beginning ‘male and female,’ and said, ‘For this reason a man shall leave his father and mother and be joined to his wife, and the two shall become one flesh’[.]” Sexuality is one of the ways the marriage covenant between a husband and a wife is sealed and expressed. Marriage is God’s unique gift to reveal the union between Christ and His church and to provide for the man and the woman in marriage the framework for intimate companionship, the channel of sexual expression according to biblical standards and the means for the procreation of the human race. All forms of sexual intimacy that occur outside the covenant of heterosexual marriage, even when consensual, are distortions of the holiness and beauty God intended for it. The promotion or practice of a homosexual lifestyle (including same-sex dating behaviors) is also contrary to the university’s core values. The promotion of transgenderism fails to uphold the university’s core values.

Education:

Deuteronomy 6:6-7a “ . . . these words which I command you today shall be in your heart. You shall teach them diligently to your children . . .” Matthew 28:19-20 “ . . . make disciples of all the nations . . . teaching them to observe all things that I have commanded you . . .” Christianity is the faith of enlightenment and intelligence . . . All sound learning is, therefore, a part of our Christian heritage. The new birth opens all human faculties and creates a thirst for knowledge. Moreover, the cause of education in the Kingdom of Christ is co-ordinate with the causes of missions and general benevolence, and should receive along with these the liberal support of the churches. An adequate system of Christian education is necessary to a complete spiritual program for Christ's people.

Evangelism and Missions
 

Acts 1:8 “But ye shall receive power, after that the Holy Ghost is come upon you: and ye shall be witnesses unto me both in Jerusalem, and in all Judea, and in Samaria, and unto the uttermost part of the earth.” It is the privilege and duty of every Christian to share the Gospel of Christ personally and by all other methods in harmony with the Gospel.