Baesman CRM & Loyalty is a division of Baesman Group and specializes in Loyalty, CRM, Direct, and Cross-Channel Marketing solutions for B2C companies including retail, restaurant, and home services. Our deep knowledge of direct-to-customer communication and retail marketing challenges, allows Baesman to build programs that result in profitable customer interactions. Combining our in-house digital execution with Baesman Group’s printing & fulfillment services, we ensure total quality control and a single point of accountability from strategy through execution.
In this position, you will be responsible for all aspects of Loyalty marketing from strategy through execution and analysis. The ideal candidate for this position must be a dynamic individual who has energy, enthusiasm, and an ongoing commitment to achieving high quality results and thrives on working in a fast-paced, challenging environment. This position requires you to communicate and coordinate final solution strategy, work together to develop implementation plan, and keep all team members informed of project status, while applying your industry and consultative expertise in analytics, direct marketing best practice and customer contact management.
Essential Duties and Responsibilities:
- Understanding client’s loyalty needs into a complete loyalty solution that includes program design, reward recommendations, analytics, ongoing program strategy, and ROI
- Analyze and Report financial model scenarios
- Lead working sessions and weekly touch bases of client timeline and deliverables for loyalty design with clients and all working teams
- Identify yearly KPIs to analyze, report, and optimize loyalty performance. Provide actionable recommendations and insights.
- Maintain in-depth knowledge of loyalty trends, competitive insight, and new platform technologies. Providing thought leadership and loyalty expertise.
- Work with the database team to develop new loyalty solutions that solve loyalty challenges and evolve our technology.
- QC/approve all campaigns to ensure that the creative, copy and functionality are correct to execute with excellence
- Responsible for planning and executing Loyalty marketing calendar in alignment with client goals and program growth
- Assist in managing expectations and communications with client(s)
- Establish positive, trusting, and motivational relationships
- Assist in other marketing projects/initiatives as necessary
- Work with internal departments to support marketing efforts
Requirements
Minimum Requirements Include:
- Demonstrate project management skills with the ability to meet tight deadlines
- Ability to prioritize and multi-task
- Exceptional attention to detail
- Knowledge/background of Loyalty marketing
- Demonstrated analytical and problem-solving skills
- Exposure to retail loyalty marketing and/or direct marketing is a must
- Familiarity with Loyalty platforms is a plus
- Proficient experience using a web-based user interface
- Self-motivated with the ability to work collaboratively and independently when necessary
- Demonstrated analytical skills and familiarity with measurement tools that monitor standard email campaign results
- Strong communication skills
- Demonstrated proactive thinker
- Ability to understand overall business objectives and make accurate, thoughtful decisions
Experience:
- Minimum 1-3 years of experience in a marketing role preferred
- Bachelor’s Degree
- Project Management experience
Benefits
Financial wellness is about more than just your salary. Here are the other ways Baesman Takes care of our teammates.
Medical Insurance- Choose between 3 medical plan options. We also offer dental and vision. coverage, in addition to pre-tax flexible spending plans.
Profit Sharing- Share in Baesman’s success. We also offer a 50% matching 401(k) program for up to 6% of your pay.
Paid Time Off- It’s important that you take time to recharge. That’s why we offer PTO, holiday breaks, and employee assistance programs.
Life and disability Insurance- We have you covered: Baesman pays 100% of the premium for life and disability.
Setting the Standard- Baesman earned a 2020 Best Workplace in the Americas designation from the Printing Industries of America. The prestigious award recognizes our efforts in providing an outstanding work environment. We’re honored and proud to be recognized.
Baesman is a fourth-generation, family-owned business. In the same way families grow and change over time, so do the opportunities within our organization. We believe in hard work, cultivating talent, and promoting from within. We strive to help our teammates, our clients, and our shareholders achieve more than they thought possible.
Baesman is an Equal Opportunity Employer.
Skills Required
- Bachelor's degree
- Minimum 1-3 years of experience in a marketing role
- Project management experience
- Knowledge or background in loyalty marketing
- Exposure to retail loyalty marketing and/or direct marketing
- Analytical and problem-solving skills
- Familiarity with measurement tools for standard email campaign results
- Proficiency with a web-based user interface
- Ability to prioritize, multitask, and meet tight deadlines
- Strong communication skills
- Ability to work collaboratively and independently
- Exceptional attention to detail
What We Do
We deliver personalized print communications and marketing solutions to help our team, clients, and our community achieve more than they thought possible. We specialize in direct mail, point of purchase signage, crm and data analytics, as well as loyalty strategy and platform. Baesman: We Get Personal. For more information, contact us at (614) 771-2300 or visit www.baesman.com.
