Working at The Weather Company
We are The Weather Company, and our name speaks for itself. We are a company focused entirely on the weather,and we’re proud to say we reach two-thirds of all U.S. adults through a media portfolio that includes The Weather Channel, weather.com and our mobile applications –Weather Services International, and Weather Underground.
Our goal is to provide the world’s best weather, powered by the best possible data. Of course, we can’t actually control the weather, but the information we gather from the largest collection of worldwide forecast data, our state-of-the-art forecast technologies, and the industry’s best forecast modeling allows us to accurately predict the weather for people all over the country—and the world. The Weather Channel is the most widely distributed cable network and the most trusted news network in America. On the digital side, our online properties reach 60 million unique Web consumers each month, 32 million of those via weather.com and our mobile apps. In fact, TWC is the 2nd most popular app for iPads, and the 7th most downloaded app on iPhones.
We are recognized as the world’s leading meteorological information resource for businesses across the aviation, energy, insurance and utility industries. These statistics say a lot about the quality of our reporting, research, the accuracy of our data, and the talent within our Company.
We’re always looking for new talent to keep us on top—like someone incredible to fill the job listed here.
Job DescriptionThe Weather Channel Account Executive is responsible for developing all advertising and business opportunities in the assigned geographic territory. The ideal ad sales executive will also be responsible for maintaining and growing existing clients, while working as a team player within weather.com (TWC digital) to exceed annual goals. Ideal candidate will possess a lengthy list of local contacts at all agency and advertiser levels.
Essential Duties and Responsibilities
- Generate customer leads
- Schedule and complete client presentations
- Develop client solutions and proposals
- Manage customer / client relationships through full sales cycle Revenue
- Achieve individual revenue goals for TWC digital
- Follow pricing policies to maximize revenue
- Work with all available sources to identify potential customers
- Manage and develop solutions that optimize customer satisfaction
- Develop and maintain relations with the largest clients and prospects
- Administration
- Manage expenses responsibly
- Communicate effectively with Marketing Associates
- Lead trafficking efforts to superior customer service
Education, Experience, Certification Requirements
- 5 years plus Outside Media Sales experience and 3 years experience Digital Ad Sales required
- Bachelor's degree or equivalent experience.
Knowledge, Skills and Abilities
- Full sales cycle experience (from prospecting through account maintenance)
- Consultative Sales experience
- Proposal writing experience
- Advertising Agency background and experience beneficial
- Proficient in developing client proposals/presentations
- Experienced in identifying and establishing prospect lists
- Collaborative abilities to work with internal production team
- Proficiency & experience developing and executing strategic marketing plans
- Excellent communication skills including being articulate in all environments
- Problem solver and able to identify and translate customer needs into solutions
What We Do
For more than 30 years, The Weather Channel television network has inspired viewers to explore, investigate and appreciate the experience of weather in all its forms. One of the most widely distributed cable networks, The Weather Channel is the leader in severe weather coverage, providing the most comprehensive coverage of any media outlet, and with trusted meteorologists who analyze, forecast and report the weather - its expertise is unrivaled.
