General Legal is an AI-native law firm on a mission to make exceptional legal services available to every company. We hire experienced attorneys from top firms and equip them with specialized AI technology that lets them supercharge their practice. The result: elite-level legal work with same-day turnaround, at a flat rate that's a fraction of what traditional law firms charge. In just six months, we've already delivered on that for more than 500 clients. We're fast-growing and venture-backed, building in the open and moving fast, without losing the rigor of the legal profession we're modernizing.
The RoleGeneral Legal is hiring an Account Executive to own the full sales cycle, from qualified opportunity through closed deal, as we bring cost-effective, integrated, high-velocity legal services to fast-growing companies.
What You'll Do- Manage a full-cycle sales process: discovery, demo, proposal, negotiation, and close
- Build and manage a pipeline in partnership with SDRs and marketing, and generate a portion of your own pipeline through outbound and network selling
- Develop a deep understanding of prospects' legal and business needs to position General Legal effectively
- Partner closely with legal operations and delivery teams to ensure a smooth handoff and strong onboarding experience for new clients
- Maintain accurate forecasting and pipeline hygiene in the CRM
- Represent client and market feedback back to product and marketing teams
- 3+ years of closing experience in a full-cycle Account Executive role, ideally in SaaS or services
- Track record of consistently meeting or exceeding quota
- Comfortable selling to founders, operators, and legal/finance stakeholders at growing companies
- Strong consultative, discovery-driven selling skills. Our sales cycles can close in weeks when discovery is done well
- Startup sales experience (SaaS strongly preferred). We care more about strong SaaS-style sales instincts than a legal or professional-services sales background
- High drive and energy, with the raw intelligence to think fast on their feet
- High emotional intelligence: a strong listener who's skilled at discovery and can reflect client needs back collaboratively
These aren't required, but they tend to line up with success in this role.
- Experience at a Series A–C startup
- Existing network among startup founders, operators, or in-house legal/finance leaders
- Legal practice experience or background
On-target earnings (OTE): $250,000–$300,000 (with an uncapped commission structure)
Equity: meaningful early-employee equity grant
- Comprehensive medical, dental, and vision coverage
- 401(k) plan
- Flexible PTO and paid company holidays
- Latest equipment and stipend for home office setup
Skills Required
- 3+ years of closing experience in a full-cycle Account Executive role
- Track record of consistently meeting or exceeding quota
- Comfort selling to founders, operators, and legal or finance stakeholders at growing companies
- Strong consultative, discovery-driven selling skills
- Startup sales experience
- Strong SaaS-style sales instincts
- High drive and energy
- Ability to think quickly and adapt
- High emotional intelligence and strong listening skills
- Experience at a Series A-C startup
- Existing network among startup founders, operators, or in-house legal or finance leaders
- Legal practice experience or background
What We Do
General Legal is an AI-native law firm providing business legal services to companies. It combines experienced, U.S.-barred attorneys with AI-enabled workflows to handle commercial contract drafting, review, and negotiation, while attorneys retain responsibility for judgment and client advice. The firm also supports broader corporate and commercial needs, including employment, privacy, technology transactions, tax, financial regulation, intellectual property, and venture matters, emphasizing fast turnaround and predictable, outcome-based pricing.
