Account Executive

Posted 2 Days Ago
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San Luis Obispo, CA, USA
In-Office
Mid level
Digital Media
The Role
Drive revenue by selling radio advertising and sponsorships. Prospect and close new clients, manage and grow accounts, deliver excellent client service, conduct market research, report on sales metrics, and collaborate with marketing and programming to develop campaigns.
Summary Generated by Built In

Description

Job Overview:

As a Radio Sales Executive at AGM, you will play a crucial role in driving revenue through the sale of advertising and sponsorship packages. You will be responsible for identifying and pursuing new business opportunities, building and maintaining strong client relationships, and meeting or exceeding sales targets.

Key Responsibilities:

  • Sales and Business Development:
  • Prospect for new clients and develop a robust sales pipeline.
  • Identify and target potential advertisers who would benefit from our radio platform.
  • Present and sell advertising solutions to clients, including commercials, sponsorships, and promotions.
  • Negotiate and close sales agreements, ensuring alignment with client needs and budget.
  • Manage and grow existing client accounts, ensuring high levels of client satisfaction and retention.
  • Client Relationship Management:
  • Serve as the primary point of contact for clients, addressing inquiries, resolving issues, and providing exceptional customer service.
  • Develop and maintain strong relationships with clients through regular communication and meetings.
  • Understand clients’ advertising needs and provide tailored solutions to help achieve their marketing goals.
  • Market Research and Analysis:
  • Stay informed about industry trends, competitive landscape, and market conditions.
  • Conduct market research to identify potential new clients and opportunities.
  • Analyze sales data and client feedback to refine sales strategies and improve performance.
  • Reporting and Administration:
  • Prepare and present sales proposals and reports to management.
  • Track and report on sales metrics, including leads, conversion rates, and revenue.
  • Maintain accurate records of sales activities and client interactions in the CRM system.
  • Collaboration and Coordination:
  • Work closely with the marketing and programming teams to develop promotional strategies and campaigns.
  • Collaborate with other sales executives to share best practices and support team objectives.

Requirements

Qualifications:

  • Education: Bachelor’s degree in marketing, Business, Communications, or a related field (preferred).
  • Experience: Previous experience in sales, preferably in media or advertising, is highly desirable.
  • Skills:
  • Strong sales and negotiation skills with a proven track record of meeting or exceeding sales targets.
  • Excellent communication and interpersonal skills, with the ability to build rapport with clients.
  • Proficiency in Microsoft Office Suite and CRM software.
  • Ability to work independently and as part of a team in a fast-paced environment.
  • Strong organizational and time management skills with attention to detail.

Working Conditions:

  • Full-time position with standard office hours, though occasional evenings or weekends may be required for client meetings or events.
  • Travel is necessary for client visits or industry events.

Benefits:

  • Competitive commission structure with a guarantee for the first three months.
  • Health, dental, and vision insurance.
  • Retirement savings plan with company match.
  • Opportunities for professional development and career growth.

Equal Opportunity Employer:

American General Media is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Skills Required

  • Bachelor's degree in Marketing, Business, Communications, or related field
  • Previous experience in sales, preferably in media or advertising
  • Proven track record of meeting or exceeding sales targets
  • Strong sales and negotiation skills
  • Excellent communication and interpersonal skills
  • Proficiency in Microsoft Office Suite and CRM software
  • Ability to work independently and as part of a team in a fast-paced environment
  • Strong organizational and time management skills with attention to detail
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The Company
Bakersfield, California
140 Employees

What We Do

American General Media is a broadcast media firm based in California, Colorado and New Mexico.

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