Account Director

Social Creative, Sweden

Location: Copenhagen office or remote in Sweden

Hybrid: Three days a week in the office if Copenhagen based. Fully remote if Sweden based

Language: Native or fluent Swedish and fluent English (required)

Market: Sweden

Exciting news: NewGen is expanding into new markets with existing clients. We're building our first in-market team in the Nordics to cover Norway and Sweden. We're looking for local talent to help us launch it and shape how NewGen works in the region from day one.

About NewGen

Welcome to NewGen. We're a global social creative and creator agency made up of over 100 talented people worldwide, with offices in London, Manchester and New York. We partner with leading brands to shape culture, tell stories that matter and harness the power of social first creative and creators to drive meaningful impact. As a fast growing agency with a collaborative, ambitious spirit, we bring together data, strategy, creativity and innovation to deliver work that cuts through, connects and creates conversation.

Founded by our 30-under-30 co-founders, NewGen is an independent agency working with some of the world's biggest brands. Privately owned and built to challenge the big networks and traditional agencies, we move fast, live social and know that fresh ideas can compete with anyone. In fact, we know it's the only way to deliver work consumers care about.

Our work is trusted by some of the world's biggest brands, including Pepsi, Samsung, Amazon, SEGA and CashApp. Just as importantly, we're the agency of choice for leading creators shaping culture today, from KSI and Amelia Dimoldenberg to PewDiePie. When the people driving conversations and influencing audiences trust us, it's no surprise that the world's most ambitious brands do too.

Our Non-Negotiables

• Energy: Get involved, be heard and contribute. This isn't the place for an easy ride. We want people who bring energy and ideas.
• Quality: Quality comes first. If it doesn't feel right, speak up. Everything we create should push boundaries and break new ground.
• Collaboration: We win as a team. No egos, no judgement: just support, collaboration and collective success.
• Creativity: We thrive on fresh thinking. New ideas and bold approaches are what keep us moving forward.
• Partnership: Be a great partner to our clients. Everything we do should deliver on their objectives and create a positive, collaborative experience. This is paramount.

The Role

We're looking for a creatively driven Social Creative to join our new in-market team in Sweden. You'll develop strong, platform first social concepts for high profile client accounts, shaping ideas that turn into engaging, culturally relevant content for Swedish audiences.

You'll play a key role in building social calendars, responding to trends and contributing to large scale social activations across key moments in the year. You'll work closely with account, strategy and studio teams in Copenhagen and the UK.

You are a strategic thinker with a deep understanding of social platforms. You have proven experience coming up with ideas that perform and the ability to turn insights into clear, compelling concepts for brands and creators to execute.

Key Responsibilities

Creative Ideation and Insight

• Own the generation of social first ideas across TikTok, Instagram and YouTube for the Swedish market
• Use cultural insights, platform behaviour and audience data to spark ideas that fit the brand, the moment and the brief
• Monitor trends daily (formats, sounds, memes, behaviour shifts) and surface opportunities for brands to join conversations in a smart, strategic way
• Lead brainstorms and rapid response ideation sessions, making sure the output is insight driven, on brand and platform native

Content Development and Execution

• Develop creative concepts into tangible pieces of content, working closely with studio and content teams to bring ideas to life
• Review outgoing creative with a critical eye, pushing for thumb-stopping, best in class execution every time
• Create content yourself when needed: copy, images, lo-fi edits, TikTok style executions, memes and static design direction
• Attend shoots to give social first direction, making sure content maps to platform behaviour and is maximised for edits, versions and hooks
• Write platform native copy in Swedish, plus edit notes, hooks, caption variations and alt text where relevant

Community Management

• Manage communities in Swedish across platforms, with an understanding of tone, sub-cultures and conversation drivers
• Spot high potential comments and threads and turn them into content opportunities
• Keep a pulse on how audiences respond to content and feed that insight back into creative

Strategy and Collaboration

• Input into social strategies, campaign playbooks and tone of voice documents through a creative lens
• Bring smart, platform aware ideas to client creative meetings, strategy sessions and campaign planning
• Support new business responses with social creative ideas, rapid concepts, decks and cultural insight
• Work closely with account, strategy and studio teams so creative excellence runs through every stage

Social First Mindset

Being socially native is at the heart of everything we do at NewGen. We're not an advertising agency. We live and breathe culture, constantly plugged into the trends, conversations and creators shaping the world.

You know what Swedish audiences are watching, sharing and talking about right now. You understand how culture moves across TikTok, Instagram and YouTube in Sweden and you can turn that into ideas that feel authentic, bold and social first. It's ok to be chronically online.

We'd Love You To Have

• Native or fluent Swedish and fluent English
• 3+ years experience in social creative, content or copywriting roles, ideally agency side
• A portfolio of social first ideas and content that performed
• Deep knowledge of TikTok, Instagram and YouTube formats and trends in Sweden
• Confident hands-on content skills: copy, lo-fi edits and basic design
• Experience managing communities for brands
• Strong collaboration and presentation skills
• Experience working in fast paced agency environments
• Comfortable working as part of a team spread across markets

Why NewGen

Our people are the foundation of our business, so we believe in bringing benefits that actually make a difference. Here’s what the perks at NewGen are like:

• Additional birthday day off 
• Christmas closure period
• Flexible working hours - earlier start for an earlier finish or a later start for a later finish. We want you to work in a way that works best for you and your lifestyle
• Company summer and winter social gatherings and away days to bring together our global agency
• Community days - we give you time off to go support a cause you believe in!
  

NewGen is committed to building a diverse and inclusive workplace. We welcome applications from all qualified candidates regardless of race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, or age. We're committed to making our recruitment process accessible. If you need any reasonable adjustments at any stage of the application or interview process, please let us know and we'll be happy to help.