The Account Director’s primary goal is to drive significant client impact, advocacy, and revenue growth for Claritas. With a focus on generating new business, the Account Director is also responsible for cross/upselling the current book of business.
- Grow the business by prospecting new clients and logos for Claritas.
- Lead execution of consultative sales activities from prospecting, presentation development and delivery, proposal development, and contracting.
- Quickly become a trusted advisor on clients’ business issues and advertising/marketing strategies and needs.
- Develop business plan to address client needs and achieve revenue target through the sales of integrated solutions and individual products.
- Protect the base business and upsell clients with new solutions to grow revenue.
- Maintain active involvement with Ams, SMEs, and Product Teams to ensure internal alignments and client satisfaction.
- Actively manage and grow client relationships both at tactical buyer/user level and senior levels.
- Provide accurate and timely pipeline/forecast updates to management, review weekly with manager; ensure Salesforce is updated with client information.
- Identify and grow contacts within existing client organization.
- Work closely with product and support specialist and delivery teams to ensure high levels of client satisfaction tasks.
SKILLS, EDUCATION AND EXPERIENCE
Required:
- Bachelor’s degree in business, marketing, or a related field preferred or required based on role level
- Demonstrated sales success, including consistent quota attainment and a proven ability to surpass sales goals
- Strong command of sales processes, with experience in Marketing, Digital, CRM, Direct Marketing, Agency, Advertising, or a related field
- Proficiency with Salesforce.com and Microsoft Office Suite, including Excel and PowerPoint
- Exceptional presentation, verbal, and written communication skills
- Highly connected and respected within the industry
- Self-motivated, detail-oriented, and able to excel in a fast-paced environment
- Ability to think critically about client needs and develop effective internal solutions
- Comfortable working independently, making high-level decisions, and collaborating effectively as part of a team
- Understanding of digital marketing concepts and the broader digital ecosystem
- Excellent collaboration, influencing, and relationship-building skills
- Excellent organizational skills, with strong attention to detail and the ability to manage multiple projects while meeting deadlines
Highly preferred:
- Strong working knowledge of Claritas Segmentation and Core data assets
- Experience with sales and marketing automation tools and environments, including Salesforce
Skills Required
- Bachelor's degree in business, marketing, or a related field
- Demonstrated sales success, including consistent quota attainment and ability to surpass sales goals
- Experience with marketing, digital, CRM, direct marketing, agency, advertising, or a related field
- Proficiency with Salesforce.com and Microsoft Office Suite, including Excel and PowerPoint
- Exceptional presentation, verbal, and written communication skills
- Strong industry connections and reputation
- Ability to think critically about client needs and develop effective internal solutions
- Ability to work independently, make high-level decisions, and collaborate effectively
- Understanding of digital marketing concepts and the broader digital ecosystem
- Excellent collaboration, influencing, and relationship-building skills
- Strong organizational skills, attention to detail, and ability to manage multiple projects and deadlines
- Strong working knowledge of Claritas Segmentation and Core data assets
- Experience with sales and marketing automation tools and environments, including Salesforce
What We Do
Delivering custom audience segments & consumer insights for over 120 million households, 2,300 digital audiences & 8,000 demographic variables. We help companies KNOW MORE about their best prospects and customers, the best ways to reach them, and how to improve their marketing campaigns while they are in-market. We do this by offering a full circle of data-driven intelligence. The Claritas Identity Graph is the engine behind the intelligence.








