The Role
Lead PR strategy and execution for multiple Web3, fintech, and technology clients. Manage client relationships, mentor account teams, secure high-profile media coverage, develop narratives and thought-leadership content, support new business and investor relations, and represent the agency at industry events. The role also requires cross-functional collaboration, data-driven campaign management, and full-time in-office work in Dubai.
Summary Generated by Built In
About Luna PR
Luna PR is a multi-award-winning global PR and marketing agency headquartered in Dubai, specializing in Web3, fintech, and emerging technologies. We partner with leading innovators worldwide to craft their narratives, build influence, and shape how the world sees the future of tech. With a fast-growing global team and an ever-expanding client portfolio, we’re looking for an experienced Account Director to lead strategy, client relations, and growth initiatives across multiple high-impact accounts.
Role Overview
The Account Director will lead a team of PR professionals and oversee a diverse client portfolio across the Web3, fintech, and tech ecosystems. You’ll drive strategic direction, manage client relationships, secure top-tier media coverage, and support new business development efforts.
You’ll work closely with Luna’s leadership, creative, and marketing teams to ensure each campaign exceeds expectations while maintaining the agency’s reputation for excellence and innovation.
Key Responsibilities
- Lead the strategy, execution, and delivery of PR campaigns for multiple clients in the emerging tech space.
- Manage and mentor a team of Account Managers and Executives to ensure high performance and professional growth.
- Develop and maintain strong relationships with clients, serving as their trusted strategic advisor.
- Secure top-tier international and regional media coverage across mainstream, tech, business, and crypto outlets.
- Craft compelling narratives, press releases, and thought-leadership content aligned with each client’s vision.
- Drive new business opportunities - from building relationships to leading proposal development and pitch presentations.
- Support investor relations, brand partnerships, and business development initiatives where applicable.
- Network at industry events and conferences to represent Luna PR and build relationships with journalists, influencers, and key stakeholders.
- Ensure campaigns are data-driven and deliver measurable results aligned with client KPIs.
- Collaborate cross-functionally with design, marketing, and content teams to maintain campaign consistency.
Requirements
- 6-8+ years of PR or communications experience, ideally within an agency environment.
- Proven experience in the tech, fintech, or Web3 industries is highly preferred.
- Strong media relations network, with a track record of consistent Tier-1 media placements.
- Excellent leadership and people-management skills - able to inspire and guide teams.
- Exceptional communication, writing, and presentation skills.
- Experience managing high-value clients and multi-market campaigns.
- Ability to thrive in a fast-paced, dynamic environment with shifting priorities.
- Comfortable attending conferences, networking events, and client meetings as a brand representative.
- Based in Dubai and available to work full-time in-office.
What We Offer
- The opportunity to lead campaigns for some of the most innovative global brands in Web3 and tech.
- A creative, fast-moving environment where ideas are valued and impact is immediate.
- Career growth within one of leading web3 and emerging technology communications agencies in the world
- Global exposure, international events, and opportunities to build industry-defining connections.
- Visa coverage, health insurance and 2 weeks remote work-from-anywhere policy
- Birthdays are paid days off!
- Hybrid flexible schedule
Skills Required
- 6-8+ years of PR or communications experience
- Agency environment experience
- Experience in technology, fintech, or Web3 industries
- Proven media relations network and Tier-1 media placement track record
- Leadership and people-management skills
- Excellent communication, writing, and presentation skills
- Experience managing high-value clients and multi-market campaigns
- Ability to work in a fast-paced environment with shifting priorities
- Availability to attend conferences, networking events, and client meetings
- Based in Dubai
- Available to work full-time in-office
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The Company
What We Do
Luna is an in-home, technology-enabled physical therapy platform that brings high-quality, outpatient-level care directly to patients’ homes. The company provides physical therapy through home-based visits, aiming to make high-quality outpatient care more accessible outside traditional clinics. Luna reports more than 2 million completed visits and over 85,000 patients served, demonstrating substantial reach in delivering home-based rehabilitation services across the United States.
