AddShoppers, a digital commerce platform headquartered in Charlotte, North Carolina, has appointed David Hale as its chief privacy officer and general counsel. Hale, formerly the chief privacy officer at TD Ameritrade, brings more than 15 years of experience in data privacy and corporate law to his new role. AddShoppers aims to strengthen its commitment to data privacy and legal compliance with Hale’s expertise in e-commerce and global privacy standards.
The company focuses on trust, transparency and data security, offering products including SafeOpt and Minty to connect e-commerce brands and shoppers. AddShoppers works to build strong relationships with brands and help them to acquire new customers. With Hale on board, AddShoppers aims to pioneer stringent legal compliance and advanced privacy standards for its network of brands and millions of shoppers.
In his new role, Hale anticipates helping AddShoppers navigate the evolving regulatory landscape and design new services that prioritize privacy by design.