Will Page
Former Chief Economist at Spotify
Former chief economist at Spotify, previously held the same title at PRS for Music where he published pioneering work on Adding Up the Industry, the Long Tail and Radiohead’s In Rainbows; using economic and statistical arguments, he had a pivotal role in saving BBC 6Music; author of Tarzan Economics: Eight Lessons for Pivoting Through Disruption.
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At the turn of the last century, widespread file-sharing had eviscerated the music industry. By evaluating the situation through a simple economic lens, however, Spotify created a business model that stopped the devastation.