Ted Hunting
Senior vice president of marketing at Bright Pattern
Expertise: Cloud
Education: University of Michigan

Ted Hunting is senior vice president of marketing at Bright Pattern, a cloud customer-experience platform. He previously led marketing in the Americas and Asia at Genesys.

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Traditional interactive voice response might be more familiar, but conversational IVR might be more cost effective.
Traditional vs. Conversational IVR: What’s the Difference?
One is more familiar. The other might be more cost effective.