Susan Jeffers and Puneet Arora
Founder and CEO, founder and CTO at XY Retail
Expertise: Digital marketing, software, entrepreneurship
Education: St. Xavier's College, Indian Institute of Technology, Bombay

Susan Jeffers is founder and CEO and Puneet Arora is founder and CTO at XY Retail, a cloud and data platform for retail brands. Jeffers is a serial entrepreneur and digital-marketing expert, and Arora has 20 years of experience architecting enterprise solutions for a number of industries, including retail. 

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A happy couple working. Clearly defined roles and responsibilities can help couples successfully be in business together.
How We Built a Company Without Killing Each Other
The married founders of a New York-based retail tech company offer advice to couples thinking of starting a business together.