Nirav Sheth
Founder at Anatta

Founder of Anatta, an e-commerce design and development agency for sustainable direct-to-consumer brands.

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2 Articles
A smartphone with a split screen showing two layouts.
Using A/B Testing to Improve Conversions
How to get the most out of every experiment.
Mini cardboard boxes with shopping carts on them sitting on a laptop keyboard.
Brand vs. Growth: Why E-Commerce Companies Need to Balance Both
Over-optimizing for just one won’t get you the best results.