Nirav Sheth
Founder at Anatta

Founder of Anatta, an e-commerce design and development agency for sustainable direct-to-consumer brands.

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2 Articles
A smartphone with a split screen showing two layouts.
Jun 08, 2021
How to get the most out of every experiment.
Mini cardboard boxes with shopping carts on them sitting on a laptop keyboard.
Apr 13, 2021
Over-optimizing for just one won’t get you the best results.