Mike Hyzy is a product strategist, author of Gamification for Product Excellence and a senior principal consultant. He uses strategies including game mechanics, generative AI and machine learning, consistently introducing solutions in user engagement and market impact. Hyzy’s expertise extends to product management, supported by certifications like new product development professional and certified scrum product owner, and he contributes to speaking engagements and major conferences.
Based in Salt Lake City, Utah, co-author of Gamification for Product Excellence Bret Wardle is a seasoned game/software professional with over 15 years of experience in crafting immersive games, innovative software and user-friendly apps. His passion lies in bridging the realms of design psychology in both gaming and software landscapes. He’s dedicated to uncovering the parallels between professional e-sport players and software power users, as well as exploring the social dynamics ignited by elements like “hi-scores” in e-commerce platforms. Wardle delights in translating these insights into tangible enhancements, creating products and experiences that resonate deeply with users. Don’t miss his 2022 TEDx Talk, “Can a 90s video game be a standard for experience design?” available online for a captivating dive into his perspective on the fusion of gaming and design.
