Matthew Urwin
Staff Reporter at Built In
Expertise: Content Writing, SEO, Updates
Education: Ohio State
Matthew Urwin is a Built In staff reporter on the editorial team. He has written for The HOTH, BKA Content and Cox Automotive, covering solar energy, auto repairs, business technology and other topics.
He has a degree in English literature with minors in professional writing and comparative studies from Ohio State.
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Graphic design is the process of communicating ideas and information through visual forms of content.
Adobe Illustrator is a program within the Adobe Creative Cloud that allows designers to manipulate graphics without losing high-quality resolution.
Google Ads, commonly known as AdWords, is an online advertising product created by Google to offer a pay-per-click (PPC) platform, allowing companies to display ads to consumers above organic results on Google’s search engine results pages.
Equity financing is a fundraising method that involves profitable organizations selling shares of their company.
Financial modeling is the process of tracking a company’s earnings and expenses to see how future events may impact its financial health.
Financial analysis is the process of evaluating a business’ performance by collecting and analyzing data.
Search engine marketing (SEM) is the practice of paying for online advertisements to increase the visibility of a company’s brand and website.
As online networks have increased their reach and brands have found opportunities to reach consumers directly through these spaces, the popularity of influencer marketing has grown rapidly.
Figma is a design platform that allows teams to access design files from any device due to its cloud-based nature.
Product marketing is the process of introducing a new product, or refining the positioning of an existing product, to a specific market, including determining the target audience, researching competitors and surveying the market landscape.
Direct marketing encompasses channels where marketers can send messages straight to consumers without the help of third-party groups.
Market research is a process where businesses collect and analyze data on specific markets, customers and consumers.