Matt Caiola
Chief executive officer at 5WPR
Expertise: Public relations, business development, communications
Education: Iona University
Matt Caiola is chief executive officer of 5WPR, a top-10 independent U.S. PR and digital marketing firm, where he leads the corporate, technology and digital practices. The Agency has 5W's Generative Engine Optimization (GEO) offering, which helps brands earn citations inside ChatGPT, Perplexity, Gemini and Google AI Overviews. His team has launched and scaled tech companies including Webull, Samsung SmartThings, VIZIO, Medallia, Jamf and Zeta Global. He holds a degree from Iona University.
Sort By
Most Recent
3 Articles
The incredible hype surrounding AI’s promise means too many organizations rush into an implementation unprepared. Here’s what you need to know before investing.
The emergence of AI-powered search results has caused heavy traffic loss for smaller websites. Our expert explains how to navigate this new system.
Here are five ways you should be using AI, adtech and martech in your latest marketing strategy.