Matt Caiola is chief executive officer of 5WPR, a top-10 independent U.S. PR and digital marketing firm, where he leads the corporate, technology and digital practices. The Agency has 5W's Generative Engine Optimization (GEO) offering, which helps brands earn citations inside ChatGPT, Perplexity, Gemini and Google AI Overviews. His team has launched and scaled tech companies including Webull, Samsung SmartThings, VIZIO, Medallia, Jamf and Zeta Global. He holds a degree from Iona University.
