Mae Rice
Staff Reporter at Built In
Expertise: Technology journalism
Education: University of Chicago; University of Minnesota
Mae Rice is a former Built In staff reporter covering marketing and emerging tech trends. Formerly editor in chief at MarketerHire, she is currently a senior content marketing manager at Klaviyo.
Prior to joining Built In, Rice was an associate editor at the local news site Chicagoist, senior writer at Groupon and a graduate instructor at University of Minnesota. She holds a master of fine arts in creative nonfiction from the University of Minnesota and a bachelor’s degree in sociology with a minor in statistics from the University of Chicago.
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Don’t get pageview tunnel vision. Do leave room for creativity.
Programmatic TV advertising isn’t a pipe dream anymore.
Adam Fishman and his team survey and interview Patreon creators too.
Purpose-built pods might be more conducive to creativity (and public health) than communal tables.
You have to start laying the groundwork before the first cold call.
It’s not just unicorns anymore. The startup lexicon is overflowing with animals.
Marketers complain about (and make) “noise.” Luckily, silence isn’t the only alternative.
Options range from new user ID formats to machine learning.
Algorithms can’t sell like humans, but they can coach us on sales fundamentals.
Browsers are sunsetting the ubiquitous tracking technology. But that won’t stop companies from keeping tabs on us.