Joshua Kennedy
Senior content writer at Mr Digital
Expertise: Content management systems
Education: Loyola College, Chennai; Asian College of Journalism

Joshua Kennedy is a senior content writer at Mr Digital, where he combines journalism with content creation. With four years of experience, he has attended press conferences, book launches and on-the-ground reporting in South India. At Mr Digital, Kennedy is committed to storytelling, as well as crafting authentic narratives and diverse content.
 

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Three people in conversation while looking at holographic data.
Personalization is key to increasing customer satisfaction, loyalty and — crucially — boosting conversion rates.