Amanda Proscia is the author of PR Confidential: Unlocking the Secrets to Creating a Powerful Public Image and co-founder of Lightspeed Public Relations and Marketing, an agency focused on promoting innovation in areas like healthcare, financial services and consumer electronics. Before starting Lightspeed in 2013, Amanda worked in a variety of other agencies and businesses of all sizes. An unexpected part of her experience has been fielding thousands of questions about public relations. Many of them come from business leaders who would benefit from a PR program of their own, if they just understood what it is.