Alexander Lewis

Co-Founder at Lewis Commercial Writing

Co-founder of Lewis Commercial Writing, a SaaS copywriting and content design studio.

10 Articles

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Alexander Lewis Alexander Lewis
Updated on April 23, 2024

4 Tips to Write Great Ad Headlines (and 2 Ways to Keep Getting Better Over Time)

After a mad dash to the bookstore and a whole rack of clunkers, here’s what I learned.

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Alexander Lewis Alexander Lewis
Updated on April 23, 2024

5 Ways to Simplify Your Technical Writing

Just because a piece of writing is technical doesn’t mean it has to be filled with incomprehensible jargon. Here are some easy ways to clarify your message.

Image: Shutterstock/Built In
Alexander Lewis Alexander Lewis
Updated on April 15, 2024

4 Pricing Strategies in Marketing You Should Try

Four ways savvy marketers use price to increase revenue and sales.

Alexander Lewis Alexander Lewis
Updated on April 23, 2024

4 Website Copywriting Tactics for Non-Writers

Crafting a strong message is a vital part of putting together a great website, but writing can be hard. With a few simple tricks, though, you can easily create great copy..

Alexander Lewis Alexander Lewis
Updated on April 23, 2024

The Most Effective Lead Magnets for Hyper-Technical Startups

Three ways to show your prospects your solution in action.

Alexander Lewis Alexander Lewis
Updated on April 23, 2024

Why Business Acquisition Marketing Is a Powerful Tactic

Marketing isn’t limited to social media ads, SEO, and traditional media.

Alexander Lewis Alexander Lewis
Updated on April 23, 2024

How to Market Your Content Without Facebook, Twitter, or LinkedIn

Distribution tactics for those struggling to break through the noise on the usual channels.

Alexander Lewis Alexander Lewis
Updated on April 23, 2024

3 Tactics to Boost Your Conversion Rate in Your Next Marketing Campaign

Here’s your shortcut to writing more persuasive copy.

Alexander Lewis Alexander Lewis
Updated on April 23, 2024

Avoiding Technical Jargon When Writing About a Product

These five tactics will help simplify and clarify your technical copy.

Alexander Lewis Alexander Lewis
Updated on April 23, 2024

3 Ways to Clarify the Message on Your B2B Website

Use these tactics to level up your messaging and drive on-page conversions.