With capabilities like multichannel attribution, All Campus is on the leading edge of the marketing discipline, according to marketing EVP Andrea Maconachy. Whereas marketers at many agencies lose track of the leads they generate, the Chicago edtech company can gather insights about leads across every step of their journeys. Coupled with the company's culture of cross-functional collaboration, that makes All Campus a place for marketers to grow: "You can become an expert in what you do," Andrea said, "but you also have a real opportunity to learn what others do outside of your discipline — and it makes you more well rounded."
