Singapore is home to giants in the Asian software market. Their digital products and services span industries from e-commerce to real estate. With a broad portfolio of businesses working on solutions useful to both consumers and businesses, these are just a few of the software companies in Singapore you should know.
Top Software Companies in Singapore
- Sendbird
- Datadog
- Smartly
- Sea
- Lazada
- Spenmo
- Grab
- 99 Group
Software Companies in Singapore to Know
Serving clients in a wide-range of industries, including financial services, media and retail, Braze works to equip marketers with tools and insights to enhance digital interactions with consumers. Its customer engagement platform aims to help consumers stay connected to their favorite brands through AI-powered experimentation and optimization, journey orchestration and cross-channel messaging. Braze Singapore is just one of the company’s offices across the Asia Pacific region.
AB Tasty is a marketing tech company providing a customer experience platform to help businesses of all sizes enhance their ROI. The platform offers scalable services such as personalized marketing, progressive product rollout and client-side A/B testing, optimizing every digital touchpoint from landing pages to mobile checkouts. With a global presence, including offices in Singapore, AB Tasty serves industries like e-commerce, media and financial services.
Contentsquare operates digital experience analytics software, providing businesses with a comprehensive platform, that helps teams understand and optimize each digital experience to improve conversion, retention and customer satisfaction. Its reach stretches into Singapore.
Sendbird makes chatbots for e-commerce clients that deploy them within apps to communicate with customers. These conversational bots check in with customers on any channel, then connect them to internal sales teams through APIs for chat and voice functions that are built to sound human.
Datadog makes IT software that collects online interaction data for use in optimization, event monitoring and threat assessment, functioning as an internal monitor for services like servers, databases and digital tools. The company’s Singapore office was its first APAC headquarters, opened in 2019, and serves as a hub for markets in Asia, Australia and New Zealand.
Smartly is an AI-powered marketing technology company specializing in social media advertising, trusted by brands like Uber and eBay. Through its platform, Smartly automates campaign management and creative production, leveraging AI and data to optimize advertising strategies across various channels. The company operates out of offices all over the world, including Singapore.
Sea is a consumer software company that runs three distinct platforms for the Asia-Pacific region: Garena for digital entertainment, Shopee for e-commerce and SeaMoney for digital payments. Founded in 2009, the company’s products and services have grown to acquire millions of users.
Lazada is the largest e-commerce platform in Southeast Asia. This B2B2C company handles its own logistics and operates its own warehouses, where it holds and disperses inventory across Indonesia, Thailand, Vietnam, Singapore, Malaysia and the Philippines. Lazada is part of the Alibaba Group.
Spenmo offers accounts payable software for client companies in Southeast Asia. Its platform’s features include a single dashboard for managing receipts, approving workflows and automating bill payments. It also has capabilities for overseeing internal spending and corporate credit cards. Geared toward startups and small- to medium-sized businesses, the platform is heavy on automation and designed as a single solution to all business payment needs.
Grab makes mobile software, delivering several app-based services from a single platform: ride-share hailing, digital payments, food delivery using a network of drivers and enterprise features for logistics and transportation. Rather than homing in on a single niche, Grab aims to provide a multitude of services through a single channel.
99 Group is a digital real estate marketing and sales agency that serves Singapore. Offering sales and rentals through a digital property portal that is accessible to agents and clients, the company specializes in algorithmic map-based property search results and efficient, transparent real estate transactions.
