Commonly, entrepreneurs fall into the misconception that creativity and empathy are something the UX designer should worry about, not them. Despite this, it is entrepreneurs who are the creators of products, teams, brands, and strategies, usually without any training in creativity or applying design thinking.
Many think of “design” as UI and graphics, but that is the DOING of the design rather than the THINKING, which includes UX. It is dangerous to believe that only designers are responsible for design, or to believe that a business does not need design. As CEO, it is important to be the first example and lead with design thinking...
Read the rest on our blog - & keep an eye out for the upcoming video!
