It began with a great 2011 launch—and hasn’t slowed down since. Sappi Digital Design Center, which gives printers and merchants the ability to showcase their digital printing capabilities, is stepping out new features that include targeted content customization, optimized PDF generation, updated business metrics and digital printing facts. Targeting both new and existing customers, the campaign has helped increase traffic while reinforcing Sappi’s brand promise: unstoppable benefits with screaming results. www.50000feet.com/sappi/digital-design-center
