Apollo, an AI-powered sales platform, has become available within Anthropic’s Claude chatbot as a native connector. Helping outbound sales teams target potential buyers and build their pipelines, Apollo’s new Claude integration is launching in beta, providing early access to all paid Apollo customers.
The new integration, powered by Apollo’s model context protocol, or MCP, server, enables sales representatives to continue their outbound workflows directly within Claude. Alongside using the AI chatbot to research accounts, draft messaging and emails and prepare for meetings, reps will be able to complete tasks like finding verified contact info, creating contacts and adding someone to a sequence.
Reps can perform enrichment actions for contacts and companies through Claude, which will consume Apollo credits based on a user’s existing Apollo account, permissions and plan limits. The Apollo connector in Claude is currently available in beta for customers on all paid Apollo plans at no additional cost.
