Affinitiv, a Chicago-based company that equips car manufacturers with sales, service and marketing solutions, announced the appointment of Adam Pavkov as its new chief product officer. Pavkov brings more than 15 years of experience in building, consulting and selling adtech and software solutions in the automotive industry to the Affinitiv team. His role is to drive business growth and deliver innovative solutions to accelerate dealer profitability.
Affinitiv provides data-driven marketing and software solutions for the automotive market. With its technology-driven, personalized and consultative approaches, it aims to drive a next-generation customer experience while helping industry participants build profitable, lifelong customer relationships.
Pavkov previously held the head of automotive retail position at Meta, and before that held the audience and data product organization at Cox Automotive. With his expertise in the automotive industry, Affinitiv’s executive team looks forward to what Pavkov will contribute in terms of innovating company’s solutions across the entire customer journey.
