We are often asked why it is important it is to have a social marketing plan and digital strategy in place so we thought we would provide 10 really good reasons for getting your plan and strategy in place now before the end of they year.
First off, let make sure we are all on the same page on what we mean by a strategy and plan. A "strategy" is defined "as a plan, method, or series of maneuvers or stratagems for obtaining a specific goal or result." A "plan" is defined as "a scheme or method of acting, doing, proceeding, making, etc., developed in advance." The key points in these definitions are 1) working toward "obtaining a specific goal or result" and, 2) "developed in advance"...
