The Director, Digital Marketing, will play a critical role in the development and execution of performance marketing plans. The ideal candidate operates in a consultant mindset-but has direct experience devising and leading a performance marketing plan. This position reports to the VP, Media Services. Preference will be given to Chicago candidates, but Houston/The Woodlands candidates will also receive consideration.

Skills/Responsibilities:

• Above all else, accountable for the performance of media and digital marketing campaigns.
  • This includes testing of current channels, identification of new channels, and continued ways of learning.
• Use marketing, customer, competitive, and business data to inform insights and hypotheses for how to improve the performance of performance media campaigns.
• Drive the design and integration of data-first go-to-market strategies.

Requirements

• Bachelor's degree.
  • Innate curiosity is a must-have for this role, too.
• 7 or more years of total experience, including demonstrated success running digital media/marketing plans.
• Demonstrated experience in digital media ecosystem. Should have depth of knowledge in at least one of the following channels: SEM, SEO, paid social, or display.
  • Preference given to hands-on experience managing either a SEM, SEO, or paid social campaign in last 12 months.
• Drive and forecast yield for variety of B2B/B2C brands.
• Demonstrated experience in GA3/360/4.
  • Develops actionable insights from disparate data across platforms to connect narrative.
• Demonstrated knowledge of modeling and attribution.
  • Preference given to candidates capable of tying back channels to revenue.

Benefits

• Fun-loving and casual team environment
• Large integrated agency with stable work and work environment
• Large and stable client list
• Competitive salary
• Excellent benefits, including
• Discretionary bonus plan
• Excellent growth and training programs for career development
• 100% employee health insurance coverage
• Generous paid time off policy
• Internal promotion strategy