At Spectrum, data is the key to great customer experiences. Just ask Keith Neubert, VP of digital platforms agency, agency news and sports. His team’s goal is to understand every aspect of a product’s quality and engagement, which means they spend a good portion of their time architecting and planning each product’s instrumentation. “We’re regularly reviewing the results of an experience, an AB test or a quality score and discussing which way to go next,” Neubert said. “It truly is a collaborative process across our team when it comes to data.”
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