Search the 3 jobs at Optimal (formerly Effective Spend)

Paid Media Strategist responsible for developing digital marketing strategies, creating and managing advertising campaigns, optimizing campaigns, building client relationships, and analyzing performance data. Must have 2+ years of experience in paid search and social media advertising.

The Paid Media Specialist at Optimal is responsible for executing paid media campaigns, analyzing data, and optimizing client campaigns for success. Key qualities include being analytical, creative, growth-minded, and detail-oriented. The role involves campaign creation, account set-up, ad copywriting, competitive analysis, keyword research, and data analysis.

Experienced Digital PR Manager responsible for developing and executing creative pitch campaigns to secure press coverage and authority referral links. Collaborates with SEO team to create high-quality content, monitors journalist queries, analyzes web analytics, and manages client communications. Opportunity to lead junior PR specialists and strategists.