Responsible for developing, implementing and overseeing the social media content and digital initiatives across the business. Involved in managing applicable social media accounts.
Major Duties and Responsibilities

• Actively and consistently supports all efforts to simplify and enhance the customer experience
• Assemble, create and monitor content for websites, LinkedIn, Twitter, Facebook, Instagram, and other social media channels
• Serve as editor for social media channels and communications content
• Develop and edit content for digital marketing communications materials, establishing consistency of message across multiple channels and networks
• Monitor social media conversations and coordinate with business leaders, marketing, legal and compliance to respond to questions and comments posted
• Collaborate with partners to develop campaigns that engage fans, while promoting content
• Conduct social media landscape research to develop a competitive social media platform.
• Help develop and maintain a comprehensive editorial calendar, driving brand activity content and online events in order to maintain relevant and engaging content through all social media channels
• Work closely with management to improve and optimize content performance across all social channels
• Collaborate with various departments to incorporate social media into marketing campaigns, events, lead generation and PR activities
• Conceptualize, design, create and manage content and social media campaigns that generate buzz through viral marketing initiatives, creating ongoing conversations with target audience and key influencers in our market
• Ensure applicable campaigns and tactics are successfully executed by employees
• Build relationships and develop initiatives with talent, partners, and influencers to amplify social messaging
• Track and report key performance indicators and provide recommendations to improve social media reach and effectiveness
• Work with ad sales team to develop co-branded/sponsored campaigns
• Drive employee participation with Social Media channels
• Contribute to the development of social media strategy
• Identify existing and emerging tools needed to execute Social Media strategy and plan
• Perform other duties as assigned

Required Skills/Abilities and Knowledge

• Ability to read, write, speak and understand English
• Experience building social media campaigns to improve engagement with multiple stakeholders across an organization
• Social media and B2B marketing content development or agency experience
• Understanding of and/or experience with the following areas: PR, promotions, web design/knowledge
  Project management and web skills
• Internet and technology advocate who understands key technologies currently used for social media and knows how they integrate and how to customize them for our use
• Proficiency with social media management platforms such as Hootsuite, Falcon.io, Social Studio.
• Ability to track and report KPI's using native social media dashboards
• Familiarity with Google Analytics and link tracking best practices
• Knowledge of Adobe Creative Suite for photo editing, composition. Video production experience a plus
  Familiarity with technical requirements of multimedia content for social

Required Education

• Bachelor's degree in communications, marketing or a related field

Required Related Work Experience and Number of Years

• Social media experience and passion for social media and social networking - 5+

Preferred Related Work Experience and Number of Years

• Management or leadership experience - 2+

MGN505 2024-28856 2024
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A qualified applicant's criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances.
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