Tamara Adlin
President and Consultant at Adlin, Inc.
Expertise: User experience and design
Education: Vasar; University of Washington

Tamara Adlin has been a UI/UX designer since 1996 and is now the president of her consulting firm, Adlin, Inc. She was there for Web 1.0, helped build Web 2.0 and is trying to bring some sanity to Web3. She formerly worked in customer experience at Amazon and co-authored the Persona Lifecycle books. Adlin graduated with her masters in human centered design and engineering from the University of Washington and earned her bachelor’s degree from Vasar.

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Here’s how Web 2.0 grumpiness + Web3 hubris are contributing to terrible user experiences on the cutting edge of tech.
UXers have a lot to offer blockchain. Here’s why they are, but shouldn’t be, afraid of the new frontier.