Eva Roethler

Eva Roethler is a senior staff writer for Brand Studio at Built In. She obtained her Bachelor of Science in Nutrition from Arizona State University before embarking on a decade career working in fresh produce communications and media. She also worked as an editor for a regional magazine in Northern California covering local business, arts and nonprofits before joining the team at Built In. 

Roethler is a member of the Built Out LGBTQ employee resource group, and a co-founder of the Built Different employee resource group for disabled, chronically ill and neurodivergent employees. She also moonlights as an artist and illustrator. 

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37 Articles
Photo of four colleagues sitting at a table with laptops open, laughing at a joke.
Jan 13, 2023
The Women in Tech Ushering In An Era of Empowerment at Liberty Mutual
With a new woman CIO and inspiring programming, here’s how Liberty Mutual is striving for gender equality.
Photo of Foursquare employees gathered on a couch.
Jan 09, 2023
Finding Their Place: Employees at Foursquare Discover Belonging and Growth
A leader in geospatial location technology, Foursquare’s fluency in people and places have helped it develop a multi-pronged approach to building an inclusive culture that employees want to stick with.
Photo of Charles Plath at a whiteboard.
Jan 09, 2023
CCC Intelligent Solutions Uses Design Thinking to Innovate Technology for the Collision Repair Industry
“Good design in technology masks its complexity and restores its humanity,” said Randy Simms, who joined two other CCC leaders in detailing how the company conducted fully immersive user research and testing before it launched its new diagnostics product.
Two Cruise workers look under the hood of a vehicle in Cruise's garage
Dec 09, 2022
Inside the Tools that Keep the Engine Humming at Cruise
Cruise has a massive engineering team working on autonomous vehicles, and building custom tools to get the work done.
The Peloton Row machine.
Dec 07, 2022
The Crew that Gave Way to Peloton’s First Rowing Machine
The Peloton Row was designed to make the complex rowing movement as easy as riding a bike. Meet the team who brought the idea to life.
Udemy team members standing together in an office
Nov 09, 2022
Behind the Scenes of Udemy Business’s Success
Three Udemy sales and customer success leaders share insight into the business’s rapid growth on the B2B side.
Concept photo of a person in a business suit with a cloud instead of a face against a blue background.
Nov 01, 2022
What It’s Like to Work in ‘Cloud Years’ at FirstBank
Recognizing the need for rapid modernization and agile offerings, the first big step in cloud adoption is going live for the regional bank this month. Here’s what it’s been like behind the scenes.
The C-suite team at BlueConic.
Oct 20, 2022
The Sorcery-Like Power of ‘Dream Sessions’ at BlueConic
How the customer data platform company uses storytelling to build a dreamy culture.
A photo of the Check team posing together.
Oct 20, 2022
How Check’s Culture of Ownership Empowers its Employees
Check’s commitment to a culture of ownership is more than just lip service. Three key members of the team share how they see this value in action every day.
Performio team members at a restaurant together
Sep 21, 2022
How Performio’s Culture is Driving Against-the-Trend Growth
In a rocky market where competitors are struggling, the executive team at Performio highlights the ethos steering them in the opposite direction.
Northwestern Mutual team photo
Sep 16, 2022
Meet Northwestern Mutual’s Cybersecurity JEDI
Northwestern Mutual’s CISO Laura Deaner is one of the few women of color leading the way as the stakes go up in cybersecurity. Here’s what’s on her mind.
CarGurus team members having lunch in the office
Sep 14, 2022
How CarGurus Harnessed Consumer Demand and Raised the Bar for Online Car Shopping
Behind-the-scenes with the ‘really sharp people’ who are changing the game for car buyers and sellers