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Insightful Customer Interviews for Product Managers

In partnership With
Udemy

Topic: 

Direct conversations with real customers to gain insight, test product concepts, and drive product success

 

What You'll Learn: 

  • Interview and observe customers in a way that gets to the heart of their articulated and unarticulated needs

  • Test product concepts, in a customer interview setting, with approaches that yield a wealth of unbiased information to guide product development

  • Analyze customer needs to derive insight to guide product strategy, new product development, and your search for growth

 

Requirements: 

  • A basic understanding of product management

 

Description: 

A deep, intuitive customer understanding powers all our work as product managers - from strategy to new product development to our search for growth. Surveys, product usage data, AB tests - they all help us understand our customers, but our best tool (by far) is direct interviews with real customers.

These in-depth interviews - either in-person or via video conferencing - help us understand our customers' needs, motivations, and hopes. They connect us to (quoting Amazon CEO Jeff Bezos) the "heart, intuition, curiosity, play, guts, taste" of a remarkable customer journey.

And these interviews give us a chance to test our product concepts, refining and retesting them until we find true customer value.

Given the critical importance of these interviews, you would think we would all be good at these. But these interviews are tough to get right - it is challenging for all of us to get deep, unbiased insight out of these interviews. We need techniques, skills, and practice.

This course is designed to give you these skills. Specifically, we'll help you develop the skills you need to:

Interview and observe customers in a way that gets to their articulated and unarticulated needs

Test product concepts, in an interview setting, with approaches that yield a wealth of unbiased information to guide new product development

Analyze customer needs for insight to guide strategy, new product development, and your search for growth

We'll do this with a set of engaging lectures, company examples, tools, templates, and practice activities.

We hope you will join us!

 

Who this course is for: 

Product managers who want improve their customer interview and product concept testing skills

4.4
(126)
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Certifications related to Product Discovery

Product Managers are responsible for designing and delivering a profitable product or feature into the market. In this program, you will learn to define product strategy and KPIs based on market analysis, pitch a product vision to get stakeholder buy-in, and design a user-centered prototype that adheres to engineering constraints. Then, you will develop an execution timeline that handles competing priorities, communicate a product roadmap that builds consensus amongst internal stakeholders, and create a comprehensive go-to-market plan based on product KPIs. Finally, you will build tests to enhance product features based on market data.

Beginner
4 months
10 hours
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Direct conversations with real customers to gain insight, test product concepts, and drive product success

 

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