Editorial Staff | Nov 09, 2023

Built In’s editorial team publishes a range of journalistic content to help our audience of tech professionals keep up with emerging trends, deepen their understanding of technical concepts and develop skills that advance their careers. Our readers rely on our coverage in making important professional decisions, and we do not take this responsibility lightly.

To maintain the integrity and high quality of our coverage — and live up to the trust our readers put in us — we have detailed standards guiding our reporting and editing process as well as our interactions with sources and the companies we cover. This document provides an overview of these editorial standards, which are regularly updated to reflect journalistic best practices.


Reporting Process

Our coverage builds on interviews with subject matter experts across the tech industry and academia as well as published research, reporting by other outlets and other publicly available information. When we rely on the work of others in our coverage, our practice is to always disclose where the information is coming from and link to the original material if it is available online.


Expert Contributors

Our expert columns are written by subject matter experts external to Built In’s editorial team; they can be easily identified by their prominent Expert Contributor Network badges. Expert columns are edited by our staff, and columnists are held to the same standards on plagiarism and proper attribution as our reporters. Note, however, that because presenting a broad range of perspectives is an important aim of our contributor program, expert columnists enjoy a wider latitude to express personal opinions than our reporters do. Views expressed by expert contributors do not necessarily reflect the views of Built In or its editorial staff.


Story Updates

Many Built In articles are intended to serve readers for years past their original publish dates. However, due to the fast-moving nature of the tech industry, parts of an article may become outdated even as its core takeaways remain useful. To ensure the relevance and accuracy of our evergreen coverage, Built In employs a dedicated team of journalists responsible for updating existing articles with new research and reporting. These updates vary in scope, from replacing old statistics to adding entirely new sections that tackle recent developments, but the core purpose of every update is to make the article more helpful to our readers. Updated articles have an updater byline in addition to the original author byline and display the updated date to show readers when the article was last made current.



We strive for accuracy in all our coverage and our policy is to correct factual inaccuracies whenever they make it to publication. Such corrections are limited to facts that were inaccurate at the time of publication. Examples of factual inaccuracies that might warrant correction include: 

  • Misspelled names or titles 
  • Incorrect dates 
  • Outdated company statistics 
  • Incorrect biographical information 
  • Descriptions that misidentify a company’s core industry, product or services 

Please note, however, that in the interest of space and readability for our broad audience of tech professionals, company descriptions may not incorporate the same level of nuance or detail that one might see in a trade publication.

Corrections are only issued when a story contains factual errors. Common examples of change requests that cannot be accommodated include: 

  • Adding superlatives such as “top,” “best” or “industry-leading”
  • Purely stylistic changes 
  • Adding bespoke terminology
  • Substituting factually correct terminology for preferred synonyms 
  • Expanding a story with non-essential supplemental details
  • Any edits that do not address a specific factual inaccuracy 

In accordance with editorial industry best practices, our team cannot accept line edits or pass off copy provided by third parties as its own. Instead, we will work independently to understand the nature of the mistake and the best way to correct it.


Expert Reviews

Some Built In articles are reviewed for accuracy by external researchers and practitioners. These articles list the reviewer’s name in addition to an author byline and publish date. Expert reviews supplement our standard editing process and allow us to identify and address nuanced details that may not be apparent to lay readers. We strive to make assignments as specific to the reviewer’s area of specialty as possible; however, to avoid conflicts of interest, expert reviewers are not assigned stories covering their employers or their employers’ direct competitors.


Generative AI

Built In uses generative AI to produce certain forms of news coverage. These articles are labeled on our site through the byline, author bio and an on-page disclaimer. AI-generated articles are created using information from press releases, company blogs and company websites, and they are always fact-checked and edited by a Built In editor to ensure accuracy.


Branded Content

Tech companies partner with Built In to connect with talent, and they may be featured in branded content created by Built In’s Brand Studio as part of these partnerships. This content is labeled with a Brand Studio badge. Built In’s editorial staff does not participate in the creation of branded content. However, our editorial team does write about Built In clients from time to time as part of its regular tech coverage. All our editorial standards and policies remain in effect when covering Built In clients.

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