You probably already heard many times that your website needs to be mobile-friendly. It's not a well-hidden secret anymore. Mobile is here to stay, so you need to think about your mobile users. But why? Why do you need to do it?
Here are 5 reasons why you just can't afford that your website isn't mobile-ready:
#1: Everyone Uses Mobile:
Can you imagine your life without a smartphone? Many people don't. So, you just can't consider smartphone users as an exception. In fact, about 80% of all internet users use a smartphone.
#2: More Than Half Of All The Web Traffic Is Mobile:
As a website owner, you need to know where your traffic is coming from. And if you've been looking at your stats, you'll see an increase in the mobile traffic. In fact, in May 2014, the mobile media consumption was already 21% higher than that of the desktops.
However, you can always ask "why don't mobile users just check my desktop website?". And the reason is simple...
#3: Mobile Users Behave In A Different Way:
Despite you use your desktop and mobile devices to access the internet, you tend to behave in a different manner. For example, when you're using your mobile devices, you tend to consume more visual media than reading a blog post, for example.
So, making a bet on a more visual website for mobile users make total sense.
#4: Mobile Users Buy More:
Depending on the price of the item you're selling, you may have more sales on smartphones or tablets. For example, most smaller but frequent transactions are often made using smartphones. So, if your item sells for up to $10, you'll get increasing sales mostly on smartphones. However, when you're selling higher priced items, your best bet is tablet users. They usually have the highest transaction value, even when compared with desktops.
#5: Mobile Users Keep Switching Screens:
How many times did you start browsing on your smartphone while you're waiting for someone? This is what usually people do and this is how they might find you. However, some of these people will then move to their desktop and complete their purchase there. So, your website needs to be able to handle every type of screen or you might be losing a lot of sales.
If you haven't done so, now it's the time to invest in a mobile-friendly website. This will help you spread your brand and make a lot more sales.