Google is greatly changing the landscape on what makes for visibility. Certainly, content is still trying to reign as king.
But, shared content makes for a really happy king. This means that social media is only going to increase in its importance as a key marketing element. And, developing compelling stuff that travels is going to only become more critical to being seen by the masses.
There are some really amazing startups in the Boulder/Denver area, and perhaps some need a viral element to succeed.
I am wondering what everyone is doing to creatively make themselves get seen by the entire world.
Here's a post on Google's Penguin 2.0 release, if this is new to you.
Two questions:
- What types of content marketing programs are you launching?
- What are you doing in social media that scales?
Anyone getting way outside the box and today's status quo on going viral?
Ok, that was three questions.
Thaks for sharing your thoughts.
John Stein
CMO, Evver, Inc.